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Empirical: The Data-Driven Tech Services Anomaly
A $2.6M boutique firm that thrives on direct traffic while ignoring SEO
In an industry obsessed with growth hacking and SEO, Empirical stands as a quiet rebellion—a tech services firm where 94% of traffic comes directly to their door. This isn't accidental; it's a deliberate strategy that challenges conventional wisdom about how B2B tech services should operate.
"They're not playing the SEO game—they're winning a different one entirely."
The Anti-Growth Playbook
While most tech services firms chase organic keywords and build content mills, Empirical operates on a radically different model. With only 2% organic traffic, they've built a $2.6M business primarily through direct relationships and referrals. Their top keyword? Simply 'empirical'—88,130 monthly searches, but they're not trying to rank for 'software development services' or 'tech consulting.' This suggests a brand-first, relationship-driven approach that's rare in the commoditized tech services space.
The Team Behind the Model
With just 26 employees generating $2.6M in revenue, Empirical achieves approximately $100K revenue per employee—solid for boutique tech services. The leadership team, led by founders Sebastian Pereyro and Niv Carmi, has built a lean operation that includes technical leads like Marcelo Lucero and business ops manager Georgina Canteros. This small, focused team suggests high-margin, specialized work rather than body-shop consulting.
Their tech stack reveals their modern approach: WordPress for content, Tailwind CSS and Bootstrap for design, Typeform for lead capture, and Cal.com for scheduling. This isn't a cutting-edge stack, but it's pragmatic—tools that work without over-engineering. The presence of Cloudflare and Lazy Loading shows attention to performance, while RSS suggests they're still thinking about content distribution channels beyond just their blog.
- 94% direct traffic indicates strong brand recall and repeat business
- 2% organic traffic suggests they're not optimizing for search—a deliberate choice
- Top keywords show massive brand search (88K monthly for 'empirical')
- Revenue per employee of ~$100K suggests premium positioning
- LinkedIn presence indicates B2B focus, likely enterprise clients
The Quiet Giant Strategy
Empirical proves you don't need scale to succeed—just the right relationships and the discipline to ignore vanity metrics
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goempirical.com uses 10 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Google Fonts
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PHP
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WordPress
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Cloudflare
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Typeform
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Cal.com
Traffic & Audience
goempirical.com receives approximately 1.9K monthly visitors and ranks #9,727,563 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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