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Goflink: The $1.5B German Grocery Gamble
Inside the rapid rise and brutal reality of Europe's instant delivery wars
Goflink isn't just another instant delivery startup—it's a $549M revenue beast with 2,649 employees that somehow maintains a 1.3/5 Trustpilot rating. This is the story of German operational intensity meeting venture capital fuel in the most unforgiving market in Europe.
"In instant delivery, scale is a trap—Goflink has the revenue to prove it, but the reviews to fear it."
The Traffic Paradox
With 794K monthly visits and 50% direct traffic, Goflink commands serious brand recognition. But here's the kicker: 95K people search for just 'flink' monthly, while only 1K search for 'goflink'. The brand is winning on operational recall but losing on name identity—people remember the service, not the company.
The German Blitzkrieg
Oliver Merkel and team didn't build a startup—they built a machine. 2,649 employees generating $549M revenue means ~$207K revenue per employee. That's not a tech company, that's a hyper-efficient logistics operation wearing a startup's branding. The $1.57B funding reveals the real bet: this is infrastructure, not software.
The backlink profile of 42,224 domains tells a story of aggressive SEO and PR. But the undefined country traffic (65.4%) suggests either data obfuscation or a German-first strategy that's still figuring out international expansion. For founders: this is what Series C scale looks like when your NPS is in freefall.
- Revenue density: $207K/employee signals operational maturity, not tech leverage
- Direct traffic dominance (50%) proves brand stickiness despite terrible reviews
- Keyword gap: 10:1 ratio of 'flink' vs 'goflink' searches reveals brand dilution
- Trust crisis: 1.3/5 with 854 reviews is a retention nightmare disguised as growth
Goflink is playing the long game in a short-term market
They're betting that operational excellence eventually beats customer love. The $1.57B war chest suggests they might be right.
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5 keywordsHow is Goflink's SEO?
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Reviews (20)
Completely broken
First few times it wasn't great, but I could at least order things and they were delivered. Had to remove cookies everytime because it stayed stuck on last order. Now I can't even order anything. I might be able to add things to cart, but when I try to checkout it says cart is empty. Also last ordered items doesn't even load. The website is just completely broken.
Fascinating to see the reviews here…
Fascinating to see the reviews here after several bad experiences myself. I had a similar situation to what other reviewers have said: paid for priority and was promised a delivery window which was exceeded but no refund was issued for the priority cost. I recommend people make claims through their card issuer and failing that, sue the company. German courts favour consumer rights. This company should know better.
Extremely bad company
Multiple instances of paying for priority delivery and still having to wait literally twice the indicated time. Can't cancel it even though it hasn't been packed yet because the app has too many bugs. Can't reach the helpdesk, ever. Food is spoiled. Not just once, but almost all orders have had spoiled food. The riders work hard. But the company itself, especially the app, is completely worthless. Uninstalling the app. Never using the service again.
If you order in the morning
If you order in the morning, make sure to free up your whole afternoon. It's always something. Missing products, expired products, deadbeat customer service, multiple hours before delivery, crumpled products, wrong products, lying about delivery time estimates, lying about orders being delivered, etcetera.
The new manager from Flink Hamburg…
The new manager from Flink Hamburg mithun DAs is a coward and very arrogant with 0% respect the all riders are very unhappy with him please Flink change this man for good Hamburg Flink don’t deserve this type of people thank u
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About goflink.com
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Technology Stack
goflink.com uses 1 technologies across their website including Cloudflare.
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Traffic & Audience
goflink.com receives approximately 794.5K monthly visitors and ranks #45,734 globally. The website has a bounce rate of 30% with visitors viewing an average of 8.5 pages per visit. Users spend an average of 10:47 on the site.
The majority of goflink.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about goflink.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goflink.com directly at https://goflink.com.