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gohenry.co.uk

15 technologies
VerifiedVisit$85M32515 Tech
Deep Dive

GoHenry: The Bank of Mom & Dad, Reimagined

How a fintech startup turned pocket money into a $85M revenue engine.

For decades, financial literacy for kids meant a crumpled note in a piggy bank or a lecture from a parent. GoHenry cut through the noise by digitizing that trust, giving 6–18s a real debit card and an app that teaches them the harsh realities of interest, chores, and budgeting—before they ever leave home.

$85.3M
Annual Revenue
325
Employees
11K+
Trustpilot Reviews
4.0
Trustpilot Rating

"GoHenry isn't just a debit card; it's a financial training ground where mistakes cost $10, not $10,000."

The Product-Market Fit: Parents Fear, Kids Crave

The genius of GoHenry lies in its dual-sided value proposition. For parents, it solves the anxiety of cash safety and spending visibility. For kids, it offers the ultimate status symbol: financial independence. By targeting the 6–18 demographic, they captured a user base that is notoriously difficult to monetize, turning a subscription model into a recurring revenue machine.

The Growth Engine: Trust Over Virality

Despite having zero visible traffic data in the provided set, GoHenry's $85M revenue suggests a heavy reliance on brand trust and word-of-mouth rather than SEO hacks. With over 11,000 Trustpilot reviews, they have weaponized social proof. Their tech stack—Tailwind CSS, PWA, and Google Analytics—indicates a focus on speed and conversion optimization, ensuring that when a parent lands on the site, they convert.

  • The 'Chores for Cash' feature gamifies work ethic, directly linking effort to money.
  • Parental controls are granular, allowing real-time spending alerts and instant freezes.
  • The app bridges the gap between Gen Z digital natives and Boomer banking legacy.
Does not offer traditional banking services like mortgages or high-interest savings.
Focuses exclusively on the 'learning' aspect of money management.
Lacks complex investment features found in adult fintech apps.
Uses prepaid cards to eliminate overdraft risks and debt cycles for minors.

The company's leadership team, including Head of Delivery Muhammad Hussain and Product Manager Kathryn Buckley, appears to prioritize operational stability over flashy feature bloat. While competitors chase crypto integrations, GoHenry stays disciplined on core financial literacy, a strategy that likely underpins their consistent revenue generation.

The Verdict: A Blue-Chip in Youth Fintech

GoHenry proves that in a world of complex DeFi protocols, the simplest problem—teaching kids the value of a dollar—remains the most lucrative.

What tech stack does Gohenry use?

19 detected
Cloud & Hosting1
Privacy & Consent1
Forms1
Reviews1
A/B Testing1
Web Standards2
UI Libraries1
Frontend Frameworks1
Tracking & Analytics4
G
Google Tag Manager
G
Google Tag Manager
C
Cloudflare Insights
G
Google AdSense

How much traffic does Gohenry get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Gohenry's SEO?

Open Graph Image

OG Image preview
og:image

https://www.gohenry.comhttps://cdn.gohenry.com/site-furniture/amp-uk/images/gh-share-image.jpg

Meta Tags

title63 chars

Where kids go to learn money | 6–18s debit card & app | GoHenry

description127 chars

Give your child a head start in life. Our smart money app and prepaid debit card helps kids & teens learn to earn, save, spend.

languageEN-GB

H1 Tags

h1Grow your kids’ money smarts

Schema Types

Unknown

Who works at Gohenry?

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What do customers think of Gohenry?

GoHenry

GoHenry

4.0
11,339 reviews
✓ Claimed

Categories

Alternative Financial Service#94Non-Bank Financial Service#150Bank#40Educational Institution#107ATM#1Financial Institution#99

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
0.0 days
Claimed Date
8/16/2016

Contact Information

Address:
GoHenry Limited, Spectrum Point, 279 Farnborough Road, Farnborough
Hampshire, GB

Reviews (20)

Filter by rating:
David Vaughan
1/20/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/20/2026
Great customer service easy to use

Great customer service easy to use

Company Response1/20/2026

Hi David. Thanks so much for your kind words. We're so grateful to hear that you're loving GoHenry!

Vanessa Newby DemetriusVerified
1/19/2026
🇬🇧 United Kingdom23 reviewsBasicLinkVerified
Experience date: 1/19/2026
Good Service

Good app for giving my kids a weekly allowance

Company Response1/20/2026

Hi Vanessa Thank you for your review. I am pleased that you are enjoying using GoHenry and that it is proving valuable for your kids' weekly allowance.

Oliver Penn
1/18/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 12/26/2025
I’ve been using it for years and it has…

I’ve been using it for years and it has always been reliable

Company Response1/19/2026

Hi Oliver. Thank you for your great feedback. I am so pleased to hear that you and your family are enjoying GoHenry.

Oliver Wall
1/18/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/17/2026
i’ve genuinly learnt so much abt money…

i’ve genuinly learnt so much abt money on gohenry i would reccomend it to really anybody,the lessons are very simple to understand but still give you the information you need properly,five stars!

Company Response1/18/2026

Hi Oliver. Thank you for your great feedback. I am so pleased to hear that you and your family are enjoying GoHenry.

Patience Ileh
1/17/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 8/1/2025
This is so helpful for children

This is so helpful for children. My kids use it for birthday money and the keep there money balance and they do chores they do everything everyday. This so helpful as a mother

Company Response1/18/2026

Hi Patience, thank you for sharing your 5* review! It's so lovely to hear that you and your children are enjoying our service. We are happy to hear you are finding our allowance and task features. - Emily

Frequently Asked Questions about Gohenry

What is Gohenry's Revenue?
Gohenry generates approximately $85M in annual revenue. With 325 employees, that's $262,500 per employee.
What does Gohenry do?
Give your child a head start in life. Our smart money app and prepaid debit card helps kids & teens learn to earn, save, spend.
How fast is Gohenry growing?
Gohenry employee count has changed by -13% year over year.
What technologies does Gohenry use?
Gohenry uses 15 technologies across their website including Cloud & Hosting, Privacy & Consent, Forms. Key technologies include Cloudflare, OneTrust, Typeform.
Who are Gohenry's competitors?
Gohenry's main competitors include Greenlight, RoosterMoney, NIMBL, Osper, Bento for Business. These companies operate in similar markets and compete for the same customer base.
What do customers think of Gohenry?
Gohenry has a Trustpilot score of 4.0 out of 5 (4 stars) based on 11,339 customer reviews.

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What are Gohenry's key pages?

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About gohenry.co.uk

Give your child a head start in life. Our smart money app and prepaid debit card helps kids & teens learn to earn, save, spend.

Company Overview

gohenry.co.uk
Website
finance
Industry
0
Monthly Visitors
15
Technologies

Contact gohenry.co.uk

Technology Stack

gohenry.co.uk uses 15 technologies across their website including Cloudflare, OneTrust, Typeform, and more.

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Forms

Typeform

Reviews

Trustpilot

A/B Testing

Optimizely

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

gohenry.co.uk receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is gohenry.co.uk?
Give your child a head start in life. Our smart money app and prepaid debit card helps kids & teens learn to earn, save, spend.
How much does gohenry.co.uk cost?
You can view gohenry.co.uk's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does gohenry.co.uk use?
gohenry.co.uk uses 15 technologies including Cloudflare, OneTrust, and 9 more. View the full tech stack analysis above.
How do I contact gohenry.co.uk?
You can contact gohenry.co.uk via email at [email protected].
What are gohenry.co.uk's social media accounts?
gohenry.co.uk is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is gohenry.co.uk hiring?
Check gohenry.co.uk's careers page for current job openings and opportunities.
How popular is gohenry.co.uk?
gohenry.co.uk receives approximately 0 monthly visitors.

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This page provides publicly available information about gohenry.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit gohenry.co.uk directly at https://gohenry.co.uk.