In an era where traditional unions struggle for relevance, goiam.org stands as a digital fortress for the International Association of Machinists (IAM). This isn't just a website; it's the command center for a $7.5M operation serving 227 employees and thousands of members. We analyzed their digital footprint to uncover how they're navigating the shift from shop floor to search engine.

"They aren't just fighting for better wages—they're fighting for search visibility against a backdrop of 71,000 monthly searches for 'IAM'."

The leadership team is solidly traditional. Joseph Tiberi as CEO, Hasan Solomon handling legislative affairs, William Haller as Associate General Counsel—this is a union built on legal and political muscle, not tech disruption. Their office in Washington D.C. isn't a coincidence; it's a statement of intent. They play the long game in policy, not just the short game in clicks.

• Dominates 'machinists union' search with 1,120 monthly queries
• Niche keyword strategy targets specific union affiliates (e.g., NFFE NPS)
• Direct traffic (48%) signals strong member loyalty and brand recall
• Social media spans 4 platforms with consistent branding