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Goibibo: India's Travel Behemoth
A 19M monthly visit giant fighting for survival in a brutal market
Goibibo isn't just a travel website—it's a war machine built on 19 million monthly visits, yet it's trapped in a paradox of high traffic and abysmal trust. While the data screams scale, the user sentiment tells a story of friction.
"In the travel industry, high traffic without trust is just noise. Goibibo is shouting the loudest but whispering the least to its users."
The Traffic Trap
Goibibo commands 18.5M monthly visits, a staggering number that suggests market dominance. However, 61% of this traffic is organic search—a double-edged sword. It means users are finding them via 'goibibo' and 'goibibo customer care' searches, often seeking support rather than booking. This isn't growth; it's a support burden scaling with volume.
The Trust Crisis
With a Trustpilot rating of 1.1/5 from 605 reviews, Goibibo faces a catastrophic trust deficit. For context, a 1.1 rating is among the lowest possible scores, indicating systemic failures in customer experience. The top search terms include 'goibibo customer care' (8,410 monthly searches)—a clear signal that users are desperately seeking resolution, not booking new trips.
The company's tech stack is notably minimal—only HSTS and Google Fonts detected—suggesting either extreme efficiency or a lack of modern web infrastructure investments. With 1,278 employees and $452.7M in revenue, the revenue-per-employee ratio sits at approximately $354K, a healthy metric that hints at operational efficiency despite the public-facing trust issues.
- Traffic dominance: 94.4% of traffic originates from India, creating a hyper-focused but vulnerable geographic concentration
- Search dependency: 61% organic traffic reliance makes them susceptible to algorithm changes
- Brand confusion: 'gommt login' and 'gobibo' appear as top searches, indicating brand dilution or integration confusion with MakeMyTrip
The Scale vs. Trust Paradox
Goibibo has mastered traffic acquisition but is failing at customer retention. For investors, this is a classic case of growth masking rot—scale without satisfaction is a ticking time bomb.
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5 keywordsHow is Goibibo's SEO?
Meta Tags
Goibibo - Best Travel Website. Book Hotels, Flights, Trains, Bus and Cabs with upto 50% off
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Goibibo
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Reviews (20)
Noibibo for Me
I booked 4 hotel rooms for 8 adults and 7 kids, including extra beds. The stay was planned for December 25, and the booking—made a month in advance—was confirmed. Upon reaching the hotel, we discovered no extra beds were available. When I inquired with the staff, they said they had already asked Goibibo to cancel the booking on the first day. They called the Goibibo manager and informed him the guest was asking for extra beds. He handed the phone to me, and when I asked, "Where is the extra bed?", he told me to call customer support—meaning he knew about the issue but did nothing. I called customer support; they spoke with the hotel, then the agent dropped the call, saying, "I'll check with my manager and call you back in 10 minutes." That "caring" support staff finally called me the next night, asking, "Have you managed your stay?" Such inhuman behavior, especially after I clearly mentioned we had 7 kids with us. They are spineless people—the manager is so incompetent that even when the hotel asked to cancel, he didn't act on it. They offered no solution, just said, "Go fight with the hotel or manager or whatever you want." I had a similar situation with MakeMyTrip once, but they immediately upgraded my hotel and reimbursed my taxi bill for traveling from the old hotel to the new one.
Fraud by Goibibo
Absolute frauds!They cancelled my ticket without my confirmation. I spoke to the agent requesting for refund as my alliance flight was rescheduled and delayed by 6 hrs and the the agent said she wud speak to the airline and get back to me.Next thing i get a message from the airline that my ticket has been cancelled and i also received a mail from customer support of airline that my refund will be initiated and also on the goibibo app that refund under process. Now i received a mail from Goibibo that there is no refund. Bunch of frauds!I am going to take this up with DGCA and proceed legally.
They are scammers
They are scammers
Worst customer support and booking app
The worst customer service; he was impolite, unprofessional, and had no understanding of the flight procedure; despite the fact that the problem was with the website, he suggested visiting it.
Worst experience when it comes to…
Worst experience when it comes to customer service, as you can not contact them for making any changes. The IVR loops you in to make changes on there menu
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About goibibo.com
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Technology Stack
goibibo.com uses 2 technologies across their website including Google Fonts, HSTS.
Fonts
Google Fonts
Security
HSTS
Traffic & Audience
goibibo.com receives approximately 18.5M monthly visitors and ranks #2,741 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 4:02 on the site.
The majority of goibibo.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about goibibo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goibibo.com directly at https://goibibo.com.