makemytrip.com
makemytrip.com
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India's Travel Giant: The MakeMyTrip Paradox
Dominating search with 48M monthly visits, yet plagued by a 1.2-star rating. How does it win?
MakeMyTrip isn't just a travel site; it's India's digital gateway to mobility, processing millions of bookings despite a fractured user experience. It commands the market through sheer SEO dominance, but the cracks in its foundation reveal a deeper story of scale over satisfaction.
"They don't sell travel; they own the search results for it. That's their moat."
The SEO Juggernaut
With 7 million backlinks and keywords like 'pnr status' (917K monthly volume) and 'make my trip' (957K volume), MakeMyTrip has effectively monopolized Indian travel search queries. The data shows 66% of their traffic is organic—a testament to a decade of aggressive content and domain authority building that new entrants simply cannot replicate.
The Volume vs. Trust Paradox
Despite 48 million monthly visits, MakeMyTrip holds a staggering 1.2/5 rating on Trustpilot across 1,663 reviews. This isn't a minor blemish; it's a systemic warning. For founders, this signals a critical insight: in high-frequency, low-margin markets like Indian travel, customer loyalty is fragile, and operational friction (refunds, cancellations) often outweighs UI/UX polish in determining brand sentiment.
The company's tech stack remains opaque, with zero technologies detected in the dataset—a curious anomaly for a digital-first giant. This suggests either heavy proprietary development or a fragmented infrastructure that hides its tools from standard crawlers. Their leadership, led by Deep Kalra and Rajesh Magow, has pivoted from a pure OTA (Online Travel Agency) to a 'full-stack' ecosystem, integrating flights, trains, buses, and hotels.
- Traffic Monopoly: Captures 92% of its traffic from a single region (likely India), indicating extreme market concentration.
- The 'PNR' Lock-in: By dominating train status queries (a non-transactional but high-intent keyword), they capture users early in the travel planning funnel.
- Funding vs. Revenue: With $748M in funding against $236M in revenue, the company is still in a growth-over-profitability phase, subsidizing user acquisition.
The Uncomfortable Truth
MakeMyTrip wins because it's the default, not because it's the best. For investors, the risk isn't competition—it's the inevitable moment when a superior UX disrupts their search monopoly.
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5 keywordsWhat is Makemytrip's revenue?
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Reviews (20)
Unhappy with the cab
The App is easy to use. I have been booking airtickets, hotels and cabs through MMT for years now and had my exasperating moments. Recently I booked a cab from Gangtok to Pelling. It was supposed to be Ertiga Xylo class but what I got was a clunky Bolero. I raised the issue; after a few days of repetitive confabulations MMT declared that they are equivalent and that is it. 2. Sometimes The App hides the MyTrips option and one is unable to access any of the bookings. Then it reappears mysteriously
NH76123456363188
Hotel review on Rangsharda in Mumbai The hotel appears to be nearly 30 years old and is in urgent need of renovation and proper maintenance. The overall condition was very poor, with water leakage in multiple places inside the rooms. The breakfast quality was disappointing. Additionally, the centralized AC system was not functioning properly due to temperature issues, making the stay uncomfortable. Considering the price of ₹5,500 per night, this hotel is extremely overpriced and does not justify the cost at all. I would not recommend this hotel to anyone. I also feel that MMT should reconsider listing or recommending such poorly maintained properties to customers.
Poor customer service and fraud
Such a bad experience with Makemy trip.com The flight was cancelled by airline and raised for refund request. its been more than a month and makemytrip is saying they are still waiting for the confirmation. When i call them to follow up they just keep telling me to wait without definitive answers.
The Hotels which are being listed may…
The Hotels which are being listed may have to revalidated properly. Example DR Uthama, Nellore....the photos and atheist actual does not match. Effectively you are cheating the customers who ever trying to relay on you.... just think about it
Endless 48-Hour Delays
Endless 48-Hour Delays, No Refund Since Dec 19 I cancelled my air ticket on 19 December 2025, and I am still waiting for my refund. Every single time I contact MakeMyTrip customer care, I’m told to wait another 48 hours for an update. This has been repeated again and again, with absolutely no progress. There is no ownership, no clear answer, and no resolution—just endless postponement. Customer support seems trained only to delay rather than actually solve the issue. For a company as big as MakeMyTrip, this level of service is shocking. Keeping customers’ money for months and giving scripted responses is highly unprofessional and unacceptable. I strongly do not recommend MakeMyTrip. If anything goes wrong, be prepared for delays, excuses, and zero accountability.
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About makemytrip.com
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Traffic & Audience
makemytrip.com receives approximately 48.8M monthly visitors and ranks #791 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 4:30 on the site.
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