goin.app
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Goin: The 700K User Fintech You Haven't Heard Of
A €8.4M revenue fintech in a crowded market, finding growth through utility, not hype.
In a European fintech landscape dominated by neobanks and trading apps, Goin has quietly amassed over 700,000 users by focusing on a singular, unsexy promise: making your money grow and your purchases cheaper. It's a utility-first approach in a hype-driven market.
"Goin's strategy isn't about being the flashiest neobank; it's about being the most useful financial utility in the user's pocket."
The 700K User Base Reality
With 700,000 users across Europe and $8.4M in revenue, Goin operates at a roughly $12 per user revenue efficiency. This is a classic product-led growth model where the free service (saving, cashback) acts as the funnel for premium features. The 50-person team suggests a lean operation, likely heavily focused on product and engineering rather than sales or marketing.
The Growth Trajectory
Goin's traffic tells a story of organic, utility-driven growth. With 12,383 monthly visits and 45% coming from organic search, it's clear users are actively seeking solutions. The top keyword 'goin' (4,580 monthly searches) indicates strong brand recall, while secondary terms like 'ahorrador online' show they're capturing intent-driven search traffic.
The tech stack reveals a pragmatic, modern approach: Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy interactions, and Cloudflare/AWS for scalable infrastructure. This isn't a startup burning cash on bleeding-edge tech; it's a team building efficiently with proven tools to deliver reliable financial services.
- Utility-First Product: Goin focuses on saving and cashback, not speculative trading or complex financial products.
- Organic Growth Engine: 45% of traffic is organic, indicating strong product-market fit and word-of-mouth.
- Lean Operations: 50 employees generating $8.4M in revenue suggests high productivity and efficient capital use.
The Quiet Fintech Winner
In a market obsessed with growth-at-all-costs, Goin's $8.4M revenue and 700K users prove that building useful financial tools can be a sustainable, profitable business model.
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Goin: Haz crecer tu dinero. Compra más barato
Goin es la plataforma que ayuda a más de 700k usuarios de alrededor de Europa a hacer crecer su dinero y comprar más barato en establecimientos digitales y...
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Reviews (12)
IS A VERY GOOD WAY TO SAVE MONEY
IS A VERY GOOD WAY TO SAVE MONEY, THANK YOU
It’s a grateful experience to save…
It’s a grateful experience to save money every day
I've always had problems saving my…
I've always had problems saving my money, always spending everything without any control but thanks to goin I'm starting to do it without even noticing
Amazing!
It’s amazing how I’m saving money without noticing it! I’m constantly recommending it to everyone.
A dream app…
A dream app where you can securely invest & save money to achieve your goals 🦹♀️& that’s not everything!!! Also has the Cash back !!!!! That’s a gift for someone who just love shopping ! The app literally made my life much easier & with lots of adrenaline 😂 I’m addicted to this amazing app !
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About goin.app
Goin es la plataforma que ayuda a más de 700k usuarios de alrededor de Europa a hacer crecer su dinero y comprar más barato en establecimientos digitales y...
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Technology Stack
goin.app uses 17 technologies across their website including Google Fonts, HSTS, Webflow, and more.
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Google Fonts
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HSTS
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Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
CookieYes
Traffic & Audience
goin.app receives approximately 12.4K monthly visitors and ranks #1,408,190 globally. The website has a bounce rate of 49% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:17 on the site.
The majority of goin.app's traffic comes from undefined, undefined, .
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