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Infinitum: The $400M Bet on the Electric Motor Revolution
A deep dive into the heavy industry startup reimagining a 200-year-old technology for the net-zero era.
While Silicon Valley obsesses over AI, a quiet revolution is happening in industrial engineering: the electric motor is being reinvented. Infinitum is betting $400M that their circular, lightweight motor will dominate the heavy industry and engineering landscape.
"By modernizing this age-old technology, we can reduce carbon emissions up to 20% while simultaneously amplifying energy efficiency."
The Contrarian Bet
Infinitum isn't chasing software trends; they're tackling the unsexy, high-impact world of heavy industry. Their focus on motors—a technology essentially unchanged since the 1800s—shows a calculated patience. With $66M in revenue and a headcount of 229, they are scaling hardware in a sector that demands it, proving that the biggest climate opportunities often hide in plain sight.
Traffic & SEO Strategy
Their web presence is telling. With 6,757 monthly visits, 45% is direct traffic—indicating strong brand awareness among industrial buyers and investors. Organic search (41%) drives discovery via high-intent keywords like 'infinitum electric' (310 volume) and 'go infinitum motors' (290 volume). They aren't relying on mass-market viral hits; they are capturing a niche, high-value audience.
The leadership team is a blend of technical and strategic heavyweights. Founder & CEO Ben Schuler leads the vision, supported by CTO Paulo Guedes-Pinto and CSO Bhavnesh Patel. With Ben Savory heading Sales and Rick Tewell as President and COO, the company is built to execute on the complex sales cycles inherent to heavy industry.
- Hardware-first approach: Reimagining the AC induction motor for the 21st century.
- Circular design: Motors are designed for disassembly and recyclability.
- Heavy Industry focus: Targeting HVAC, pumps, and industrial automation markets.
- Venture-backed scale: $400M in funding validates the massive market potential.
The Verdict: A High-Conviction Industrial Play
Infinitum proves that the future of climate tech isn't just in code—it's in the copper and steel of the physical world.
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Home - Infinitum
Go Beyond We’ve designed a motor with future generations in mind, going beyond efficiency and taking the entire lifecycle into account by using fewer resources to produce it, less energy to run it and a commitment to remanufacture it. THE CHALLENGE
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goinfinitum.com uses 16 technologies across their website including Font Awesome, HSTS, PHP, and more.
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goinfinitum.com receives approximately 6.8K monthly visitors and ranks #2,927,186 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:37 on the site.
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