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Gomez: The Polish Luxury Fashion Titan
How a 300-person multibrand retailer commands $75M in revenue and 1.5M monthly visits.
In a market dominated by global giants like Zalando, Gomez has carved out a formidable niche as Poland's premier multibrand fashion house. With 150+ premium brands and 1.5M monthly visitors, they aren't just selling clothes—they're orchestrating a high-margin lifestyle ecosystem.
"Gomez isn't competing on price—they're competing on curation and control, owning the luxury fashion funnel in Central Europe."
The Traffic Paradox
While Zalando commands 3.8M monthly searches in Poland, Gomez captures 31K branded searches—proof of extreme brand loyalty. Their secret? A 33% direct traffic rate that bypasses paid acquisition entirely. This isn't a startup burning cash on ads; it's a mature brand with a captive audience that returns without prompting.
The Trust Gap
Here's the controversial reality: Gomez has 1,637 Trustpilot reviews with a mediocre 2.7/5 rating. For a $75M luxury retailer, this is a glaring vulnerability. While they dominate in revenue and traffic, customer experience remains their Achilles' heel. The question isn't whether they can scale—it's whether they can fix the friction before customers defect to more agile competitors.
The tech stack reveals a company that's modern but not bleeding-edge. With jQuery, Bootstrap, and Tailwind CSS, Gomez prioritizes reliability over innovation. Their PWA implementation and lazy loading show they care about performance, but the lack of advanced frameworks suggests a pragmatic engineering culture focused on stability rather than chasing trends.
- Premium brand curation: 150+ global luxury labels under one roof
- High-margin model: Free deliveries from 199 zł and free returns reduce cart abandonment
- Loyalty program: Exclusive rewards driving repeat purchases
- Omnichannel presence: Strong social media footprint across Facebook, Instagram, and LinkedIn
The Verdict: A Sleeping Giant
Gomez has the revenue and traffic of a unicorn but the customer satisfaction of a mid-tier retailer. The opportunity? Fix the trust gap and unlock exponential growth. The risk? Complacency in a market that rewards experience over inventory.
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Gomez.pl - multibrandowy dom mody oferujący najnowsze kolekcje marek Premium & Luxury
Nowości ponad 150 światowych marek ➤ Bezpłatne dostawy od 199 zł ➤ Darmowe zwroty ➤ Ekskluzywny program lojalnościowy ➤ Wejdź do świata Gomez
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GOMEZ
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Reviews (20)
Excellent Shopping Experience with Gomez.hr
I’ve shopped with Gomez.hr several times, and each experience has been great. They offer exclusive, original products at excellent prices, and everything always arrives carefully packed. The delivery can take a bit of time, but it’s definitely worth the wait considering the quality and authenticity of the items. This isn’t my first purchase from their website — and it certainly won’t be my last. Highly recommended!
Good morning! Thank you very much for this message! Best regards, The Gomez Team.
Fast shipping and authentic products!
Fast shipping and authentic products!
Dear Customer, Thank you very much for your positive feedback and highest rating :) Greetings Gomez Team.
Environmentally unfriendly company
I ordered a belt and it took about a week to arrive in Greece which is no problem. The item was as described and looked in the photos so I am pleased. However I would like to address the packaging. For one belt I have now to deal with one carton box that was smashed during transportation and was covered with a plastic bag by the greek courrier service, one more plastic bag where was the belt, plastic buble wrap, 2 A4 papers, and one folded thin paper of gomez brand. Considering that there are thousands of orders packaged presumably in similar way, I find the company's policy environmentally unfriendly and will not prefer them in the future.
Dear Customer, thank you for your feedback! We will strive to make the packaging of our products more environmentally friendly. Best regards, The Gomez Team.
Moon Boots ordered from Gomez arrived…
Moon Boots ordered from Gomez arrived damaged, with a loose seam and visible scratches, despite being sold as new. Unacceptable for a product at this price. I do not recommend this store.
I ordered a par of UGG
I ordered a par of UGG, and returned them as the measure did not fit. They received them on 3rd of Jan, without any information from them (I have asked the delivery company for the status). I have called them today to ask about the refund and they hung up on me after I’ve presented myself. I will definitely make a chargeback request to my bank and also a complaint to ECC, this is unacceptable!!! Order no. 26148318, return no. 4168428
Dear Customer, we apologize for this situation. Please provide your order number so that we can contact you and clarify the situation.
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About gomez.pl
Nowości ponad 150 światowych marek ➤ Bezpłatne dostawy od 199 zł ➤ Darmowe zwroty ➤ Ekskluzywny program lojalnościowy ➤ Wejdź do świata Gomez
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Technology Stack
gomez.pl uses 19 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Cloudflare, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
gomez.pl receives approximately 1.5M monthly visitors and ranks #33,347 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:21 on the site.
The majority of gomez.pl's traffic comes from undefined, undefined, .
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