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GoodData: The Agentic BI Revolution
How a 16-year-old veteran is embedding AI into the fabric of data analytics
While the BI market is crowded with giants and startups, GoodData isn't just offering dashboards—they're selling 'agentic' intelligence. Founded in 2008, this Czech-born powerhouse is betting that the future of analytics isn't just visual; it's autonomous and embedded directly into the applications you use.
"GoodData isn't just building dashboards; they're architecting the nervous system for embedded, AI-driven decision-making."
The Product-Led Growth Engine
With 175,000+ monthly visits and a 45% direct traffic share, GoodData benefits from strong brand recall. The traffic split suggests a mature user base—likely developers and product managers returning to the platform. However, the 44% organic traffic reveals an SEO strategy targeting high-intent keywords like 'self-service analytics' and 'embedded BI', essential for capturing the mid-market and enterprise funnel.
The 'Agentic' Pivot
GoodData is aggressively repositioning itself from a traditional BI tool to an 'Embedded Agentic AI' platform. This shift leverages their composable architecture (headless BI) to allow companies to integrate AI agents directly into their workflows. It’s a bold move in a market dominated by Tableau and Power BI, focusing on the developer experience and API-first approach rather than just drag-and-drop visualization.
The company's leadership, led by founder Roman Stanek, has maintained a steady course despite a competitive landscape. With a revenue-to-employee ratio of ~$178k, GoodData operates with the efficiency of a mature SaaS company. Their tech stack, featuring modern tools like Vite and Tailwind CSS alongside robust frameworks like Ant Design, signals a commitment to a modern developer experience—crucial for their embedded analytics play.
- Composable Architecture: Decouples metrics from visualization, allowing for true headless BI implementation.
- AI-First Roadmap: Rebranding from 'Analytics' to 'Agentic AI' positions them ahead of the generative AI curve.
- Security Focus: With a dedicated privacy/security portal, they cater to the strict compliance needs of enterprise clients.
The Verdict: A Sleeper Hit for Builders
GoodData is for product teams building analytics into their DNA, not just checking a box.
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Faster, safer, embedded agentic AI | GoodData
Design and deliver intelligent embedded applications with GoodData’s composable data intelligence platform — rapidly gain ROI with AI and automation.
Faster, safer, embedded agentic AI
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About gooddata.com
Design and deliver intelligent embedded applications with GoodData’s composable data intelligence platform — rapidly gain ROI with AI and automation.
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gooddata.com uses 18 technologies across their website including HSTS, Contentful, Netlify, and more.
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Traffic & Audience
gooddata.com receives approximately 175.5K monthly visitors and ranks #194,432 globally. The website has a bounce rate of 39% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 2:44 on the site.
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