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Goodnotes: The Billion-Dollar Note-Taking App That's Still Unprofitable
A 277-person company making $14.8M with 2.7M monthly visits reveals the brutal economics of productivity software
Goodnotes isn't just another note-taking app—it's a case study in how to build a cult-like following in a saturated market. With 277 employees and $14.8M in revenue, this Hong Kong-born company is redefining what it means to be a 'productivity unicorn' in an era where everyone wants to be a Notion.
"They've cracked the code on student loyalty but haven't figured out enterprise—yet."
The Student Army
Goodnotes dominates the education vertical with ruthless efficiency. Their top keyword alone—'goodnotes'—drives 214,620 monthly searches, while 'good notes' adds another 40,500. The Korean market alone ('굿노트') contributes 6,010 monthly searches. This isn't accidental; it's a deliberate capture of the Gen Z productivity mindset that views note-taking as both utility and identity.
The Revenue Paradox
Here's the uncomfortable truth: Goodnotes generates just $53,430 per employee annually—far below SaaS industry benchmarks. For a company with 2.78M monthly visitors, their $14.8M revenue suggests a conversion rate that's either brilliant or broken. They're either leaving millions on the table or deliberately sacrificing short-term revenue for long-term ecosystem dominance. My bet? It's the latter.
The tech stack reveals their engineering priorities: jQuery (legacy but reliable), Tailwind CSS (modern styling), and Cloudflare (performance). But the absence of enterprise-grade CRM or marketing automation tools in their stack is telling. This is a product-led growth machine that still relies heavily on organic discovery and word-of-mouth rather than aggressive sales funnels.
- Dominates education vertical with 214K+ monthly searches for brand terms
- 49% organic traffic suggests strong SEO moat in a crowded space
- 277 employees with revenue per employee at $53K—below SaaS benchmarks
- Social presence on TikTok, Twitter, YouTube, and Instagram indicates Gen Z focus
The Goodnotes Playbook: Dominate a Niche, Ignore the Rest
They've built a $14.8M business by owning the student note-taking market—but the real question is whether they can scale beyond it without losing what makes them special.
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Goodnotes | Notes Reimagined | Note-Taking App
Discover Goodnotes, the AI note-taking app loved by millions around the world.
Note down, shape, and share your ideas with the world's best-loved digital paper. Your first three notebooks are free.
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Goodnotes
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Reviews (20)
Support team working so fast
Support team working so fast, I'm expecting to get reply in 2-3 business day, but everything got resolved real fast after 3-4 back and forth email
My query was attended to during the…
My query was attended to during the weekend, the reply was quick (considering Time Zones) , clear, to the point and of course very friendly.
Goodnotes Support 10/10
Goodnotes has such a wonderful troubleshooting/support team. Any time I have an issue that isn't already listed on their website, they are a delight to work with and always so professional.
Very quick and excellent support!
Very quick and excellent support!
I received great technical support
I received great technical support, the issue was resolved in 1 go - first time right - absolutely loved the efficient and professional interaction!
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About goodnotes.com
Discover Goodnotes, the AI note-taking app loved by millions around the world.
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Technology Stack
goodnotes.com uses 15 technologies across their website including Google Fonts, Webflow, AWS CloudFront, Cloudflare, and more.
Fonts
Google Fonts
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
Osano
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
goodnotes.com receives approximately 2.8M monthly visitors and ranks #11,932 globally. The website has a bounce rate of 33% with visitors viewing an average of 11.7 pages per visit. Users spend an average of 10:54 on the site.
The majority of goodnotes.com's traffic comes from undefined, undefined, .
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