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goodnotes.com

15 technologies
VerifiedVisit2.8M/mo$15M27715 Tech24 Leads
Deep Dive

Goodnotes: The Billion-Dollar Note-Taking App That's Still Unprofitable

A 277-person company making $14.8M with 2.7M monthly visits reveals the brutal economics of productivity software

Goodnotes isn't just another note-taking app—it's a case study in how to build a cult-like following in a saturated market. With 277 employees and $14.8M in revenue, this Hong Kong-born company is redefining what it means to be a 'productivity unicorn' in an era where everyone wants to be a Notion.

2.78M
monthly visits
277
employees
$14.8M
annual revenue
49%
organic traffic

"They've cracked the code on student loyalty but haven't figured out enterprise—yet."

The Student Army

Goodnotes dominates the education vertical with ruthless efficiency. Their top keyword alone—'goodnotes'—drives 214,620 monthly searches, while 'good notes' adds another 40,500. The Korean market alone ('굿노트') contributes 6,010 monthly searches. This isn't accidental; it's a deliberate capture of the Gen Z productivity mindset that views note-taking as both utility and identity.

The Revenue Paradox

Here's the uncomfortable truth: Goodnotes generates just $53,430 per employee annually—far below SaaS industry benchmarks. For a company with 2.78M monthly visitors, their $14.8M revenue suggests a conversion rate that's either brilliant or broken. They're either leaving millions on the table or deliberately sacrificing short-term revenue for long-term ecosystem dominance. My bet? It's the latter.

The tech stack reveals their engineering priorities: jQuery (legacy but reliable), Tailwind CSS (modern styling), and Cloudflare (performance). But the absence of enterprise-grade CRM or marketing automation tools in their stack is telling. This is a product-led growth machine that still relies heavily on organic discovery and word-of-mouth rather than aggressive sales funnels.

  • Dominates education vertical with 214K+ monthly searches for brand terms
  • 49% organic traffic suggests strong SEO moat in a crowded space
  • 277 employees with revenue per employee at $53K—below SaaS benchmarks
  • Social presence on TikTok, Twitter, YouTube, and Instagram indicates Gen Z focus
No enterprise sales motion
Cult-like brand loyalty in education sector
Revenue per employee lags behind SaaS norms
Strong organic search presence
Limited public funding/valuation data
Multi-platform social strategy
No clear B2B expansion strategy visible
AI-powered note-taking differentiation

The Goodnotes Playbook: Dominate a Niche, Ignore the Rest

They've built a $14.8M business by owning the student note-taking market—but the real question is whether they can scale beyond it without losing what makes them special.

What tech stack does Goodnotes use?

26 detected
Privacy & Consent1
Marketing Automation1
Performance1
Web Standards1
JavaScript Libraries3
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
H
HubSpot
G
Google APIs
G
Google Tag Manager
A
Amazon CloudFront
H
HubSpot
G
Google Static
T
Tracking Service
A
Analytics Service
G
Google Analytics

How much traffic does Goodnotes get?

Traffic & Engagement

2.8M
Monthly Visits
11.7
Pages/Visit
10:54
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend-18%
3.4M
Oct 2025
Oct
3.1M
Nov 2025
Nov
2.8M
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
47%
Social
1%
Referrals
3%
Email
0%
Paid
0%

Where is Goodnotes's audience located?

🌍26.2%
🌍8.4%
🌍7.5%
🌍6.1%
🌍5.0%

What keywords does Goodnotes rank for?

5 keywords
1goodnotes214.6K vol$0.61
2good notes40.5K vol$0.75
3goodnote17.8K vol$0.76
4goodnotes login10.2K vol
5굿노트6.0K vol

How is Goodnotes's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/622072bb155784c16fe8ef39/68f09af39ec70fada3a5de34_goodnotes-og-image-be.jpg

Meta Tags

title46 chars

Goodnotes | Notes Reimagined | Note-Taking App

description78 chars

Discover Goodnotes, the AI note-taking app loved by millions around the world.

og:description

Note down, shape, and share your ideas with the world's best-loved digital paper. Your first three notebooks are free.

H1 Tags

h1Goodnotes

Schema Types

Unknown

What is Goodnotes's revenue?

$15M
Annual Revenue
277
31%
Employees
$53K
Revenue/Employee
Hong Kong, CHN
Headquarters

Who competes with Goodnotes?

Who works at Goodnotes?

Loading leads...

What do customers think of Goodnotes?

Goodnotes

Goodnotes

4.0
113 reviews
✓ Claimed

Categories

Software Company#undefinedSoftware Vendor#undefined

Activity & Engagement

Reply Rate
9.523809523809524%
Avg. Reply Time
4.0 days
Claimed Date
3/20/2025

Contact Information

Reviews (20)

Filter by rating:
Suepphong nisawan
1/12/2026
🇹🇭 Thailand1 reviewsBasicLinkVerified
Experience date: 1/12/2026
Support team working so fast

Support team working so fast, I'm expecting to get reply in 2-3 business day, but everything got resolved real fast after 3-4 back and forth email

Estell Grobler
1/12/2026
🇿🇦 South Africa1 reviewsBasicLinkVerified
Experience date: 1/11/2026
My query was attended to during the…

My query was attended to during the weekend, the reply was quick (considering Time Zones) , clear, to the point and of course very friendly.

Erika Quagliano
1/7/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/6/2026
Goodnotes Support 10/10

Goodnotes has such a wonderful troubleshooting/support team. Any time I have an issue that isn't already listed on their website, they are a delight to work with and always so professional.

Jörg Roth
1/1/2026
🇩🇪 Germany1 reviewsBasicLinkVerified
Experience date: 1/1/2026
Very quick and excellent support!

Very quick and excellent support!

Arnaud Brunel
12/23/2025
🇿🇦 South Africa1 reviewsBasicLinkVerified
Experience date: 12/19/2025
I received great technical support

I received great technical support, the issue was resolved in 1 go - first time right - absolutely loved the efficient and professional interaction!

Frequently Asked Questions about Goodnotes

What is Goodnotes's Revenue?
Goodnotes generates approximately $15M in annual revenue. With 277 employees, that's $53,263 per employee.
What does Goodnotes do?
Discover Goodnotes, the AI note-taking app loved by millions around the world.
How fast is Goodnotes growing?
Goodnotes employee count has changed by 31% year over year.
What technologies does Goodnotes use?
Goodnotes uses 15 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Google Fonts, Webflow, AWS CloudFront, Cloudflare.
Who are Goodnotes's competitors?
Goodnotes's main competitors include Notion. These companies operate in similar markets and compete for the same customer base.
What do customers think of Goodnotes?
Goodnotes has a Trustpilot score of 4.0 out of 5 (4 stars) based on 113 customer reviews.

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How to contact Goodnotes?

What are Goodnotes's key pages?

Export goodnotes.com Data

Download the complete tech stack, analytics, leads, and company data for goodnotes.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About goodnotes.com

Discover Goodnotes, the AI note-taking app loved by millions around the world.

Company Overview

goodnotes.com
Website
science_and_education
Industry
#11,932
Global Rank
2.8M
Monthly Visitors
15
Technologies
24+
Employees

goodnotes.com Key Pages

Contact goodnotes.com

Technology Stack

goodnotes.com uses 15 technologies across their website including Google Fonts, Webflow, AWS CloudFront, Cloudflare, and more.

Fonts

Google Fonts

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

Osano

Marketing Automation

HubSpot

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

2.8M
Monthly Visits
33%
Bounce Rate
11.7
Pages/Visit
10:54
Avg. Duration

goodnotes.com receives approximately 2.8M monthly visitors and ranks #11,932 globally. The website has a bounce rate of 33% with visitors viewing an average of 11.7 pages per visit. Users spend an average of 10:54 on the site.

The majority of goodnotes.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is goodnotes.com?
Discover Goodnotes, the AI note-taking app loved by millions around the world.
How much does goodnotes.com cost?
You can view goodnotes.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does goodnotes.com use?
goodnotes.com uses 15 technologies including Google Fonts, Webflow, and 9 more. View the full tech stack analysis above.
What are goodnotes.com's social media accounts?
goodnotes.com is active on tiktok, twitter, youtube, instagram. You can find links to all their social media profiles in the social section above.
Is goodnotes.com hiring?
Check goodnotes.com's careers page for current job openings and opportunities. The company has 24+ known employees.
How popular is goodnotes.com?
goodnotes.com receives approximately 2.8M monthly visitors and ranks #11,932 globally. Traffic is declining by 9.0% month-over-month.

Related Searches

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This page provides publicly available information about goodnotes.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit goodnotes.com directly at https://goodnotes.com.