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Goodsted: The Anti-Silos Social Value Platform
How a 15-person team is building the operating system for corporate social responsibility
In a world where corporate social responsibility is often a PR checkbox, Goodsted is building the infrastructure to make it measurable, mobilizable, and mandatory. They're not just tracking good deeds; they're engineering social value as a core business function.
"Goodsted is betting that the future of corporate impact isn't about charity—it's about integration."
The Silent Giant Problem
With only 278 monthly visits but $1.7M in revenue, Goodsted reveals a classic B2B enterprise pattern: they don't need traffic, they need the right traffic. Their 69% undefined traffic share suggests they're serving a specific, high-value niche—likely housing associations and local authorities—where deal sizes are large and sales cycles are long. This isn't a product that scales through viral loops; it scales through institutional adoption.
The CSR Keyword Goldmine
Their top keywords tell a story of deep research intent: 'when was csr made', 'corporate volunteering: redefining social impact', 'csr and csa history'. These aren't transactional searches—they're academic and strategic. Goodsted is capturing the research phase of CSR transformation, positioning themselves not as a tool, but as the authority on social value measurement. With 210 monthly searches on 'when was csr made', they're intercepting the foundational questions before competitors even enter the conversation.
The tech stack reveals a modern, scalable foundation: Tailwind CSS, Vite, and Cloudflare suggest a lean engineering team building fast. But the real story is in what's missing—no heavy CRM integrations, no complex analytics platforms. They're keeping it simple, which aligns perfectly with their mission to 'break down silos.' The inclusion of Intercom and Typeform hints at a human-first sales approach, likely necessary for their enterprise clients who need hand-holding through the transformation.
- Revenue per employee: $113K—efficient for a 15-person team in the philanthropy space
- 47% organic traffic indicates strong SEO for niche terms, not broad appeal
- No funding disclosed suggests they're bootstrapped or revenue-funded
- Missing social profiles and Trustpilot reviews indicate a low-touch, B2B sales motion
The Quiet Giant in Social Value Infrastructure
Goodsted isn't chasing growth at all costs—they're building the rails for corporate social value to flow through institutions. With 15 people and $1.7M, they're proving that in B2B enterprise, depth beats width every time. The question isn't how many users they have; it's how much social value their clients are tracking through their platform.
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Goodsted | Deliver social value without silos
Whether you're a housing association, local authority, or a business, Goodsted gives you a branded workspace to mobilise teams, centralise opportunities, and track outcomes. Save time, increase engagement, and break down silos with Goodsted's simple, clear reporting.
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About goodsted.com
Whether you're a housing association, local authority, or a business, Goodsted gives you a branded workspace to mobilise teams, centralise opportunities, and track outcomes. Save time, increase engagement, and break down silos with Goodsted's simple, clear reporting.
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Technology Stack
goodsted.com uses 13 technologies across their website including YouTube Embed, Google Fonts, HSTS, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Forms
Typeform
Scheduling
Calendly
Traffic & Audience
goodsted.com receives approximately 278 monthly visitors. The website has a bounce rate of 43% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:59 on the site.
The majority of goodsted.com's traffic comes from undefined, .
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