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Got Rack: The Warehouse Racking Giant in Plain Sight
A $15M revenue business with 2,442 monthly visits - the paradox of industrial SEO
In the shadowy world of B2B industrial logistics, a company generating $15M in revenue with just 51 employees operates almost entirely under the radar. Got Rack isn't chasing viral fame—they're building a sustainable empire in warehouse racking, one pallet at a time.
"This isn't a growth-at-all-costs tech startup—it's a precision-engineered profit machine where every dollar of revenue requires 2,442 monthly visitors to generate $15M in annual sales."
The Traffic Paradox
With only 2,442 monthly visits, Got Rack defies conventional SaaS metrics. Their secret? Industrial buyers don't browse—they buy. The 35% organic traffic share reveals a strategic SEO play targeting high-intent keywords like 'warehouse racking' (2,130 monthly volume) and 'upright pallet racking' (220 volume). This isn't content marketing—it's precision targeting of buyers with purchase orders ready.
The Team Structure
51 employees generating $15M equals $294K revenue per employee—a figure that would make most SaaS companies blush. The leadership team reads like a project management dream: Kevin Brown (Operations Manager), Matt Sams (Acquisitions), Shane Pitts, John Varas, and Analisa Mendez—all focused on execution, not fundraising. This is a company built on project management excellence, not pitch decks.
Their tech stack tells the story: Swiper for product galleries, Tailwind CSS for rapid development, and Cloudflare for security. No fancy AI, no blockchain—just solid, reliable tech that serves industrial buyers who care about durability, not flashy interfaces. The absence of structured data and minimal backlinks suggests they're not playing the SEO game—they're dominating their niche through direct relationships and referrals.
- Revenue per employee: $294K (exceptional for industrial services)
- Traffic concentration: 100% from undefined country (likely US-focused)
- Keyword strategy: Targeting high-intent, transactional terms
- Social presence: Active across YouTube, Facebook, LinkedIn, Instagram
- Team focus: Project managers and buyers, not growth hackers
The Anti-Startup Success Story
Got Rack proves that in industrial B2B, revenue per employee and execution beat traffic vanity metrics every time.
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Got Rack – Sustainable Warehouse Racking Solutions
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About got-rack.com
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Technology Stack
got-rack.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Cloudflare
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Zendesk
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WooCommerce
Traffic & Audience
got-rack.com receives approximately 2.4K monthly visitors and ranks #6,488,657 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:31 on the site.
The majority of got-rack.com's traffic comes from .
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