In a world where AI agents and machines vastly outnumber human users, traditional access controls are breaking. Teleport isn't just another infrastructure security tool; it's betting the farm that identity—specifically, machine identity—will be the single most critical layer in the stack for the next decade.

"Teleport isn't selling a tool; they're selling the concept that every single machine, human, and AI agent deserves a cryptographic identity."

The company's traffic split is telling: 51% organic search versus 36% direct. This high organic ratio indicates strong product-market fit and word-of-mouth growth among engineers. They aren't relying on paid ads to brute-force their way in; their docs and blog are doing the heavy lifting. The GitHub presence (github.com/gravitational/teleport) acts as a massive funnel, validating their open-source roots while driving enterprise leads.

• Unified Identity: Merging human and machine access into a single plane.
• AI Infrastructure Ready: Explicitly positioning themselves to secure AI agents in production.
• Developer-First: High organic traffic suggests the product appeals to engineers, not just CISOs.