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Gozem: The Super App Betting on West Africa
How Gozem is building Africa's #1 Super App with $77.5M in funding
While Western tech giants chase AI unicorns, Gozem is quietly building an empire in West Africa's streets. This isn't just another ride-hailing app—it's a full-stack super app tackling transportation, commerce, and financial services across Togo, Benin, and beyond.
"Gozem isn't just solving transportation—it's building the operating system for West African commerce."
The Super App Strategy
Gozem's genius lies in its vertical integration. Starting with ride-hailing, they've expanded into food delivery (470 monthly searches for 'food delivery app in togo'), shopping, and financial services. This isn't random expansion—it's a deliberate strategy to capture the entire customer wallet in markets where smartphone penetration is rising faster than traditional banking infrastructure.
Market Position & Growth
With 599 employees and $112.9M in revenue, Gozem operates at a scale that most African startups only dream of. Their 58% direct traffic suggests strong brand recognition—users aren't just finding them through SEO; they're actively seeking out the Gozem app. The 23% organic search traffic indicates they're still capturing new users through discovery.
The company's leadership team brings serious credibility. Co-founder Raphael Dana isn't a first-time entrepreneur—he's building with local market expertise and global ambition. Their presence in West and Central Africa positions them perfectly for the continent's fastest-growing digital economies.
- Super App Model: Transportation, shopping, delivery, and financial services in one platform
- Market Leadership: Claimed #1 Super App status in Africa with deep regional penetration
- Financial Inclusion: Moving beyond rides to become a financial services platform
- Local Expertise: Built by founders who understand the West African market dynamics
The African Super App Playbook
Gozem is executing the model that Grab perfected in Southeast Asia—just in West Africa's unique market conditions. For investors betting on African digital transformation, this is one of the most sophisticated plays in the region.
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Gozem is Africa's #1 Super App — providing various on-demand transportation, shopping, delivery, and financial services in one app for users in West and Central Africa.
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About gozem.co
Gozem is Africa's #1 Super App — providing various on-demand transportation, shopping, delivery, and financial services in one app for users in West and Central Africa.
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gozem.co uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
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gozem.co receives approximately 4.1K monthly visitors and ranks #3,111,552 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 6:26 on the site.
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