GPHY's team of 19 is punching far above its weight class. With a founding team led by CTO Hubert Audet and account executives like Antoine Dolbec, they've built a $3.1M revenue machine on just $3.7M in funding. That's remarkable capital efficiency—roughly 84% revenue-to-funding ratio—suggesting they're either incredibly frugal or their product sells itself. The tech stack (jQuery, Tailwind, DaisyUI) reveals a pragmatic, no-frills approach: build fast, ship faster, iterate constantly. No bloated enterprise tech here.

Here's the strategic insight: while their domain is gphy.ca, the real action is 'elia.' With 16,780 monthly searches for 'elia' versus just 1,170 for 'gphy,' they're clearly investing in building elia as the consumer-facing brand. This is smart positioning—elia sounds like a platform, an ecosystem. GPHY sounds like a corporate entity. They're following the playbook of successful B2B startups: let the product brand lead, let the corporate brand support. The privacy policy lives on elia.io, not gphy.ca—that's telling.