In a world of mega-banks and digital neobanks, GRANCO Federal Credit Union operates on a different principle: depth over breadth. With a modest 60 employees and $15.7M in revenue, this member-owned institution has carved out a lucrative niche by serving the construction industry—proving that specialization beats scale when you know your customer.

"GRANCO doesn't compete with Chase or Bank of America—it competes with local banks that claim to understand construction cash flow."

The tech stack reveals a modern but practical approach. They're using jQuery and Bootstrap—solid, reliable frameworks—combined with Tailwind CSS and DaisyUI for modern styling. Google Analytics tracks performance, Zendesk handles support, and Cloudflare provides security. This isn't cutting-edge tech, but it's functional and cost-effective for a credit union serving a traditional industry. The Facebook presence (with Facebook Business integration) suggests they're maintaining social proof where their construction clients are active.

• Industry-specific focus: Construction industry classification suggests deep understanding of contractor cash flow and equipment financing needs
• Regional dominance: 'Moses Lake banks' keyword shows strong local market position in a construction-heavy region
• Efficient operations: $261K revenue per employee indicates high-value, relationship-based banking
• Modern but practical tech: Uses established frameworks (Bootstrap, jQuery) rather than bleeding-edge solutions