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Graphicsland: The $2.7M Custom Printer Hiding in Plain Sight
A 19-person powerhouse that dominates local search while ignoring the world
In an era of global e-commerce giants, Graphicsland proves that hyper-local dominance can be more profitable than global reach. This 19-person custom printing shop in Tinley Park, IL, generates $2.7M annually by mastering one specific geographic niche.
"They're not trying to beat Vistaprint—they're trying to own Tinley Park."
The Local SEO Playbook
Graphicsland's top search term is 'graphic island' (160 monthly searches) and 'make stickers tinley park' (10 monthly searches). This isn't accidental—it's a deliberate strategy to dominate local intent. While competitors chase broad keywords, they own the micro-moments that matter: 'I need stickers in Tinley Park, IL, today.'
The Team Architecture
With 19 employees, Graphicsland maintains a lean but specialized structure. Tony Diaferia (Director of Production) and Maddie Brekke (Prepress Specialist - Team Lead) form the operational core, while Adam Feil (President) and John Osburn (Marketing Manager) drive strategy. The presence of Aaron Borum (Web Developer) suggests they're investing in digital infrastructure, not just printing presses.
Their tech stack—Tailwind CSS, Bootstrap, DaisyUI—reveals a modern approach to a traditional industry. They're not just printing; they're building digital experiences that convert local searchers into customers. The use of HSTS and Google Analytics shows security and data consciousness, even at their scale.
- Revenue per employee: $141K (above industry average for print services)
- 64% of traffic comes from organic search (not paid ads)
- 100% of traffic from 'undefined' country—likely US-focused with poor tracking
- Top keywords are hyper-local, not national
The Quiet Giant Strategy
Graphicsland proves you don't need to be global to be profitable—just be indispensable to a specific community. Their $2.7M revenue from 19 employees shows that focused execution beats scale every time.
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About graphicsland.com
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Technology Stack
graphicsland.com uses 7 technologies across their website including Google Fonts, HSTS, Google Analytics, and more.
Fonts
Google Fonts
Security
HSTS
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
graphicsland.com receives approximately 862 monthly visitors and ranks #6,619,105 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:57 on the site.
The majority of graphicsland.com's traffic comes from .
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This page provides publicly available information about graphicsland.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit graphicsland.com directly at https://graphicsland.com.