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Gravy Solutions: The $500M Payment Rescue
A deep dive into the fintech that recovers failed payments at scale
In a world where 15% of recurring revenue silently evaporates through failed payments, Gravy Solutions built a $43M funded fortress to stop the bleeding. They claim to have recovered over $500 million for clients—let's dissect how.
"They aren't just processing payments—they're hunting down the 15% of revenue that subscription businesses lose to failed transactions."
The Revenue Recovery Engine
Gravy Solutions operates in the lucrative dunning management space. With 64 employees and $7.2M in revenue, their efficiency ratio (revenue per employee) sits at ~$112k—healthy for a service-heavy fintech. Their $43.1M war chest suggests aggressive expansion into automated collections and AI-driven payment recovery.
The Target Audience
Their client base consists of subscription-heavy businesses where payment failures directly impact cash flow. The top organic search query 'difference between payment declined and payment cancelled credit card' (200 monthly searches) reveals their educational content strategy targets users at the intersection of confusion and urgency.
The website's traffic profile is telling: 49% organic search and 33% direct traffic. This indicates strong brand recognition (direct) combined with intent-driven acquisition (organic). However, the global rank of #4,276,809 suggests they're a niche player, not a mass-market consumer brand.
- Domain authority is low (rank #4.2M) despite strong funding—indicating a B2B focus with minimal public-facing content
- Tech stack is lightweight (jQuery, Tailwind, Bootstrap) suggesting a pragmatic, conversion-focused build over flashy innovation
- Social presence is broad (YouTube, Facebook, LinkedIn, Instagram) but engagement metrics are missing—likely prioritizing lead gen over viral content
The Verdict: A B2B Cash Flow Machine
Gravy Solutions is a rare fintech that prioritizes revenue recovery over user acquisition—proving that in SaaS, stopping the bleed is more valuable than pouring water in.
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Gravy Solutions is a failed payment recovery service that has recovered over 500 million back to businesses. Get your free revenue recovery audit today
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Not sure how good the company is since…
Not sure how good the company is since the rep didn't even show up for our discovery call. Probably not the best way to get customers
Would not recommend
Gravy projected 30-60% recovery rate of failed payments through personalized email outreach. Gravy reported a recovery rate of 21% in month one (or 218 customers retained) - which is outstanding! However....only half of the reported customers retained visited the link shared in the outreach emails. Only half of those customers who visited the payment profile link mentioned above actually updated their payment method on file. Our company increased the failed payment retry count from 4 - 8 at the beginning of the cooperation with Gravy and immediately saw an increase in successful charges on attempts 5-8. The increase in retry attempts on failed charges is what effectively boosted the recovery/retention rate. Based on the data analysis, we can only confidently credit Gravy with a 1.2% recovery rate. Would not recommend.
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About gravysolutions.io
Gravy Solutions is a failed payment recovery service that has recovered over 500 million back to businesses. Get your free revenue recovery audit today
Company Overview
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Technology Stack
gravysolutions.io uses 19 technologies across their website including Wistia, Vimeo, Adobe Fonts, Google Fonts, HSTS, and more.
Video
Wistia, Vimeo
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
gravysolutions.io receives approximately 3.9K monthly visitors and ranks #4,276,809 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:46 on the site.
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