In a world where real estate tech scales to unicorn status, Great Falls Development Group operates like a digital ghost: a $23.1M revenue company with 140 employees that barely registers on the internet. This isn't a startup story—it's a case study in offline dominance.

"They make $23M a year but their website gets fewer visitors than a niche food blog."

Their tech stack tells the story of a company that built something once and never looked back. jQuery, Bootstrap, and a PWA from the early days. No modern frameworks, no aggressive SEO, no content marketing machine. They're using Zendesk for customer service and Twitter Cards for social—if they even use social media. This is a company that invested in property, not pixels.

• Revenue model: Traditional property management fees (likely 8-12% of rent)
• Customer acquisition: Offline channels, referrals, and existing tenant relationships
• Digital strategy: Minimalist—just enough to handle existing customer needs
• Growth engine: Geographic expansion of physical operations, not digital reach
• Tech philosophy: 'Good enough' infrastructure that doesn't distract from core business