greenhandle.in
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GreenHandle: India's Eco-Packaging Bet
A $4.3M revenue play in the crowded sustainable packaging market.
In a market saturated with greenwashing, GreenHandle isn't just selling packaging; they are selling a compliance-ready conscience to Indian SMEs. With $4.3M in revenue and a lean team of 37, they are navigating the complex intersection of sustainability and scalability.
"High revenue with low traffic suggests a sales-led motion, not a product-led growth engine."
The Customer Paradox
GreenHandle operates in a classic B2B model disguised as B2C. With only 4,252 monthly visits but $4.3M in revenue, the math reveals a high average order value (AOV) or significant offline contracts. Their traffic is negligible for a consumer brand, but for a B2B supplier, it’s a lead-generation funnel that converts offline. The 'undefined' country traffic share suggests raw data collection issues or a hyper-localized Indian focus where analytics tracking is fragmented.
SEO Strategy: Niche Domination
They aren't competing for broad terms like 'sustainable packaging.' Instead, they own specific long-tail intents like '11x11 paper bag' and 'custom medicine pouch.' This indicates a strategy of capturing high-intent, low-competition keywords where they can serve specific manufacturing needs. The 44% organic traffic share proves they have built a content moat around specific product queries rather than brand awareness.
The tech stack reveals a pragmatic approach. They use jQuery and Bootstrap—technologies often criticized for being legacy but prized for stability and rapid development in enterprise environments. The presence of Twitter and Facebook Pixels alongside Google Ads indicates an aggressive retargeting strategy, likely necessary given the low traffic volume. They need to squeeze every drop of value from the few visitors they get.
- Sales-Led Growth: Revenue vastly outpaces digital footprint, implying a heavy sales team (Head of Sales: Piyush Solanki).
- Niche Keyword Strategy: Dominating specific dimensions (11x11) and materials (bamboo) rather than generic terms.
- Trust Gap: A 2.6/5 Trustpilot rating with only 4 reviews is a critical red flag for a $4M revenue company; reputation management is lagging.
The Verdict: A B2B Beast in B2C Clothing
GreenHandle proves that in niche manufacturing, you don't need millions of visitors—just the right ones.
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GreenHandle - Sustainable Solutions for Eco-Friendly Packaging
Discover a wide range of eco-friendly packaging solutions at GreenHandle. We offer sustainable alternatives for a greener future. Shop now!
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Reviews (4)
Best place to buy Packaging Materials online
Greenhandle is online B2B marketplace for the eco-friendly packaging materials at wholesale price from manufacturers. Get the best bags, boxes, pouches, office products online.
They took my money and have not delivered the product
I ordered pizza boxes and paid for shipping. Weeks later I got a call from a courier company in a twon two hours away. They wanted me to pick up the parcel myself AND pay Rs. 3250 additional shipping. I had a very unsympathetic response from a Mr. Pyush in Sales. And no response from two additional emails. I get other packaging products sent to me directly by more reputable companies. I would strongly suggest you give these people a miss.
Pls don't ever place an order with…
Pls don't ever place an order with them, I've had one of the worst experiences with them and the sheer audacity and arrogance by the team is mind boggling. They took 30 odd days to deliver 200 Bags with follows up ( around 50 calls, msgs etc ) and I was told quality check this that and expecting them to actually live upto it. To my surprise the printing on the bag was pathetic, the printing alignment of all the bags are wrong, the print looks so distorted and dull its not even funny. After telling all this to them with pictures as proof they don't agree and instead ask us to check all the bags individually ( the website says quality check etc ) and after writing another 7/8 mails with another 30/40 calls then an offer is made that we would refund or reprint the bag once you ship it back to us and we do the quality check ( another 10-15 days ) After all this we get a call saying we aren't able to do the reverse pick up and they are asking us to the same. Such a horrendous and awful experience for a company which shows that we have great support team, we believe in quality etc. If you are going to be dealing with Piyush ( Head of Sales ) all the best. I have written to the CEO of the company also for no response. If I get any resolution and feel the need to make an amend to this review I will. This is a genuine experience and I am doing this only so that no one else goes through this horrific experience and end up loosing clients
Dont Buy - They take order but DON'T deliver
Once you order, they promise certain date, we have to followup with them and they promised each time that it will be delivered and order is right on track. On the day of the delivery, their team said the we are a market place your order was give to a manufacturer and since he has not yet started the work, we will not give to to some one else who is not even in the same city. When I asked about deliver SLA(from Piyush, product head), he said it might take more than 10 days aswell and he cant confirm on that. When I request to have a call back from the founder or person above her, he said it cant be done, WE ARE A MARKET PLACE and thats how we run. No one can do anything about it. I am sure he is burden to this compaany of any company he goes in future. NEVER CAN I BUY FROM THEM EVEN. Its my first online review just to make people aware that this comany is not good to buy anything Attached order details which I cancelled now.
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About greenhandle.in
Discover a wide range of eco-friendly packaging solutions at GreenHandle. We offer sustainable alternatives for a greener future. Shop now!
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Technology Stack
greenhandle.in uses 17 technologies across their website including Font Awesome, Google Fonts, Webflow, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
CMS
Webflow
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Twitter Pixel, Google Ads, Facebook Pixel
Customer Support
Crisp
Traffic & Audience
greenhandle.in receives approximately 4.3K monthly visitors and ranks #4,084,328 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:22 on the site.
The majority of greenhandle.in's traffic comes from .
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