greenyard.group
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Greenyard: The $600M Fruit & Veg Giant You've Never Heard Of
A €595M supplier dominating frozen foods while flying under the radar of most tech investors.
In a world obsessed with food tech startups, Greenyard operates at massive scale with a simple, unsexy model: frozen and prepared fruits and vegetables. With €595M in revenue and 1,576 employees, they're the invisible backbone of European food supply chains.
"They don't chase trends—they supply the frozen aisle that sustains margins when fresh produce rots."
The B2B Invisible Hand
Greenyard's 17.5K monthly visits are predominantly B2B customers checking orders, not consumers browsing. With 29% direct traffic and 55% organic search, their digital presence serves procurement managers, not marketing campaigns. The search volume for 'greenyard' (830/month) dwarfs 'greenyard frozen' (270/month), signaling a captive audience of existing partners rather than brand discovery.
The Frozen Food Advantage
While fresh produce faces 30-40% spoilage rates, Greenyard's frozen segment offers predictable margins and shelf life. Their 55% organic traffic suggests SEO dominance in supply chain keywords, not consumer-facing ones. The company's Belgian headquarters (Sint-Katelijne Waver) anchors a European supply network that likely supplies retailers, food service, and processors—diversified revenue streams that insulate against commodity volatility.
The tech stack reveals a modern but pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest a functional website built for utility over flash. The presence of PWA (Progressive Web App) technology hints at mobile-first procurement tools for partners. However, the lack of structured data and minimal social engagement (Facebook, LinkedIn, Instagram) indicates they're not building a consumer brand—they're reinforcing B2B relationships.
- €595M revenue with 1,576 employees = €378K revenue per employee—efficient for a low-margin industry
- 55% organic traffic suggests strong SEO for B2B procurement terms, not consumer discovery
- Frozen/prepared focus reduces spoilage risk vs. pure fresh produce suppliers
- Minimal social media presence confirms B2B-first strategy
The Anti-Startup Success Story
Greenyard proves massive value creation doesn't require Silicon Valley models—just operational excellence in essential industries. For investors, it's a reminder that the most lucrative opportunities often lack flash but deliver consistent cash flow.
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Fresh, frozen and prepared fruits and vegetables - Greenyard - greenyard.group
Greenyard is a global supplier of fresh, frozen and prepared fruit and vegetables. We are passionate about enabling a healthier future through food.
Fresh, frozen and prepared fruits and vegetables - Greenyard
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About greenyard.group
Greenyard is a global supplier of fresh, frozen and prepared fruit and vegetables. We are passionate about enabling a healthier future through food.
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greenyard.group uses 17 technologies across their website including Font Awesome, HSTS, jsDelivr, and more.
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greenyard.group receives approximately 17.5K monthly visitors and ranks #1,469,685 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:21 on the site.
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