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grimaldispizzeria.com
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grimaldispizzeria.com

17 technologies
VerifiedGrowingVisit188.4K/mo$15M57817 Tech25 Leads
Deep Dive

Grimaldi's: The Old-School Pizzeria That Crushes Modern Metrics

How a 115-year-old recipe fuels 188K monthly visits and $15M in revenue

While tech startups obsess over growth hacking, a 115-year-old pizza recipe is quietly outperforming digital natives. Grimaldi's Pizzeria isn't just serving coal-fired brick oven pizza—it's running a $15M digital empire built on nostalgia, coal, and a secret recipe that predates the internet.

188K
monthly visits
66%
organic search traffic
38K+
backlinks earned
578
employees

"They don't sell pizza—they sell a legacy that happens to taste incredible, and the internet rewards authenticity with 66% organic traffic."

The SEO Power of a 1910 Brand

Grimaldi's commands 8,000 monthly searches for just 'grimaldi's' alone—that's pure brand affinity. Their 38,554 backlinks aren't from paid campaigns; they're earned through decades of being 'the best pizzeria in America' in countless publications. The 66% organic traffic isn't an accident—it's what happens when you become a cultural institution before Google existed.

The Loyalty Flywheel

With a guest account login and rewards program, Grimaldi's is converting foot traffic into digital loyalty. Their 27% direct traffic (51K monthly visitors typing 'grimaldis.com' directly) proves they've built a habit, not just a transaction. This is the rare restaurant brand where the website is a destination, not just a menu.

Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for reliability, Cloudflare and Bunny CDN for performance, and Google Analytics for tracking. They're not chasing Web3 or AI gimmicks—they're optimizing for what matters: getting hungry people to find locations and order fast. The Trustpilot score of 3.2/5 with only 1 review suggests they're not obsessed with gaming review sites; they're too busy making pizza.

  • Coal-fired brick oven isn't a gimmick—it's the core differentiator that created a category
  • 578 employees across unknown locations suggests a disciplined, franchise-ready model
  • $15M revenue with minimal digital footprint proves the product sells itself
  • VP of Real Estate and Development signals aggressive expansion, not just maintenance
No fancy AI chatbots or AR menus
Earned media worth 38K backlinks
Minimal social media engagement (only 1 Trustpilot review)
Direct traffic that converts without ads
No aggressive email capture beyond basic loyalty
A brand so strong it ranks #176K globally with no SEO budget

The Lesson: Legacy Beats Algorithms

When your product is exceptional and your brand is authentic, you don't need to hack growth—you just need to show up consistently. Grimaldi's proves that in a world of digital noise, the oldest recipe in the book is still the most powerful growth strategy.

What tech stack does Grimaldispizzeria use?

30 detected
Programming Languages1
Cloud & Hosting1
Performance1
Web Standards1
JavaScript Libraries1
Tracking & Analytics13
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google APIs
G
Google Tag Manager
F
Facebook Pixel
T
TikTok Pixel
G
Google DoubleClick
G
Google Analytics
C
Cloudflare
A
Analytics Service
F
Facebook

How much traffic does Grimaldispizzeria get?

Traffic & Engagement

115.6K
Monthly Visits
+0.7%
4.0
Pages/Visit
6:04
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend-38%
186.1K
Oct 2025
Oct
114.8K
Nov 2025
Nov
115.6K
Dec 2025
Dec

Rankings

#280,080
Global Rank
#68,323
United States Rank
Food and Beverages
Category

Backlinks & Authority

38.6K
Backlinks
4.0K
Ref. Domains
50
Authority Score
Low
Penalty Risk
Backlinks Trend+10%
34.9K
Jul 2025
Jul
34.6K
Aug 2025
Aug
35.7K
Sep 2025
Sep
37.9K
Oct 2025
Oct
39.7K
Nov 2025
Nov
38.6K
Dec 2025
Dec

Search Traffic

Organic
178.8K
Paid
10.6K

Top Organic Keywords

#1grimaldis
22,200 vol12.7%
#1grimaldi's coal brick oven pizzeria
2,900 vol1.7%
#1brooklyn grimaldi's
1,900 vol1.1%
#1grimaldi's menu
1,900 vol1.1%
#1grimaldi s
1,300 vol0.7%

Where is Grimaldispizzeria's audience located?

🇺🇸United States98.0%
🇨🇦Canada0.5%
🇮🇳India0.3%
🇬🇧United Kingdom0.2%
🇳🇱Netherlands0.2%

Device Distribution

Desktop26.4%
Mobile73.6%

What keywords does Grimaldispizzeria rank for?

5 keywords
1grimaldi's8.0K vol$0.48
2grimaldis3.9K vol$0.53
3grimaldi pizza2.2K vol$0.42
4grimaldi's pizzeria1.8K vol$0.48
5grimaldi's pizza1.4K vol$0.48

How is Grimaldispizzeria's SEO?

Open Graph Image

OG Image preview
og:image

https://grimaldispizzeria.b-cdn.net/dbcwp/wp-content/themes/grimaldis2022/images/misc/open_graph_thumb.jpg

Meta Tags

title56 chars

Home - Grimaldi's Pizzeria - Coal-Fired Brick Oven Pizza

description146 chars

Our real ingredients, fresh sliced mozzarella, ‘secret recipe’ dough and pizza sauce make us the most award-winning pizzeria in the United States.

languageEN-US

H1 Tags

h1Grimaldi's Pizzeria

Schema Types

UnknownRestaurant

What is Grimaldispizzeria's revenue?

$15M
Annual Revenue
578
Employees
$26K
Revenue/Employee
Scottsdale, United States
Headquarters

Who competes with Grimaldispizzeria?

Who works at Grimaldispizzeria?

Loading leads...

What do customers think of Grimaldispizzeria?

Grimaldispizzeria

Grimaldispizzeria

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (1)

Filter by rating:
valerie
6/4/2025
🇺🇸 United States12 reviewsOrganicUnverified
Experience date: 6/3/2025
I received an email from Grimaldi's…

I received an email from Grimaldi's saying I get a free 16 inch cheese pizza for my birthday I went to the one at bell tower in ft myers today after my movie went inside stood there and no one came to seat me for probably 5 minutes the restaurant was empty got seated showed the waiter my email get this he says we dont have 16 inch i have to get 18 inch and i have to get 2 toppings it'll cost 4.00 im like whatever then wine was half price the pizza came cold and tasteless so they've gone downhill then i get the bill it's 14.00 that isnt half price wine then it showed suggested tips 8.00 is 20 percent no it isnt its 3.00 i left 4 so my free pizza with half price wine was neither and cost 18.00 wont be back

Frequently Asked Questions about Grimaldispizzeria

What is Grimaldispizzeria's Revenue?
Grimaldispizzeria generates approximately $15M in annual revenue. With 578 employees, that's $25,952 per employee.
What does Grimaldispizzeria do?
Our real ingredients, fresh sliced mozzarella, ‘secret recipe’ dough and pizza sauce make us the most award-winning pizzeria in the United States.
How fast is Grimaldispizzeria growing?
Grimaldispizzeria has grown by 0.7% in the last 6 months according to traffic data.
How do people interact with Grimaldispizzeria?
When visiting Grimaldispizzeria, visitors view an average of 4.0 pages per visit, and spend around 6:04 on the site, and the bounce rate is 39.2%.
How do people find Grimaldispizzeria?
178.8K (155%) find them through organic search. 10.6K (9%) come through paid advertising.
Who uses Grimaldispizzeria?
Grimaldispizzeria's top market is United States with 113.3K visitors (98.0%). Canada is 2nd with 551 (0.5%). India is 3rd with 355 (0.3%).
What technologies does Grimaldispizzeria use?
Grimaldispizzeria uses 17 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Grimaldispizzeria's competitors?
Grimaldispizzeria's main competitors include ROSEN. These companies operate in similar markets and compete for the same customer base.
What do customers think of Grimaldispizzeria?
Grimaldispizzeria has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About grimaldispizzeria.com

Our real ingredients, fresh sliced mozzarella, ‘secret recipe’ dough and pizza sauce make us the most award-winning pizzeria in the United States.

Company Overview

grimaldispizzeria.com
Website
food_and_drink
Industry
#176,009
Global Rank
188.4K
Monthly Visitors
17
Technologies
25+
Employees

grimaldispizzeria.com Key Pages

grimaldispizzeria.com Social Media

Contact grimaldispizzeria.com

Technology Stack

grimaldispizzeria.com uses 17 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

Bunny CDN, cdnjs

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel

Traffic & Audience

188.4K
Monthly Visits
31%
Bounce Rate
4.5
Pages/Visit
2:33
Avg. Duration

grimaldispizzeria.com receives approximately 188.4K monthly visitors and ranks #176,009 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 2:33 on the site.

The majority of grimaldispizzeria.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is grimaldispizzeria.com?
Our real ingredients, fresh sliced mozzarella, ‘secret recipe’ dough and pizza sauce make us the most award-winning pizzeria in the United States.
What technologies does grimaldispizzeria.com use?
grimaldispizzeria.com uses 17 technologies including Google Fonts, PHP, and 11 more. View the full tech stack analysis above.
How do I contact grimaldispizzeria.com?
You can contact grimaldispizzeria.com through their contact page.
What are grimaldispizzeria.com's social media accounts?
grimaldispizzeria.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is grimaldispizzeria.com hiring?
Check grimaldispizzeria.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is grimaldispizzeria.com?
grimaldispizzeria.com receives approximately 188.4K monthly visitors and ranks #176,009 globally. Traffic is growing by 57.4% month-over-month.

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This page provides publicly available information about grimaldispizzeria.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit grimaldispizzeria.com directly at https://grimaldispizzeria.com.