grocerapp.pk
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GrocerApp: Pakistan's Silent Grocery Titan
A $16M revenue engine powering 109K monthly shoppers in Pakistan's digital bazaar
In a market obsessed with flashy unicorn valuations, GrocerApp quietly built a $16.4M revenue machine serving 109,000 monthly Pakistani shoppers. While competitors chase vanity metrics, this 113-person team dominates the digital grocery aisle with a 79% organic search moat.
"They're not building a grocery app—they're building Pakistan's digital pantry infrastructure with 79% organic traffic as their moat."
The SEO-First Growth Engine
GrocerApp's 79% organic traffic share reveals a disciplined, SEO-first strategy. When users search for 'sweetless chewing gum price pakistan' (180 monthly searches) or 'grocer app' (390 monthly searches), they own the intent. This isn't accidental—it's a calculated capture of long-tail grocery queries that competitors overlook. Their 109K monthly visits on a modest budget proves that dominating specific, transactional keywords beats broad brand campaigns in emerging markets.
The Tech Stack Paradox
Powered by Amazon Web Services, Tailwind CSS, and PWA technology, GrocerApp's stack is pragmatic, not pretentious. They're not chasing bleeding-edge frameworks—they're building a reliable, scalable commerce platform. The use of Contentful for content management and Hotjar for behavior analytics shows a mature product mindset: optimize the user journey before chasing the next tech trend. This is how you build for retention, not just acquisition.
The Trustpilot rating of 2.4/5 with only 8 reviews is a telling data point. In Pakistan's nascent e-commerce landscape, where customer expectations are still being formed, GrocerApp's moderate rating suggests operational growing pains rather than systemic failure. The low review volume indicates they're either early in their customer feedback journey or selectively managing reputation—both common strategies in emerging markets where logistics challenges are inevitable.
- Dominates transactional keywords like 'grocery store' (50K+ monthly searches) and niche queries like 'mond cigarette price in pakistan'
- 79% organic traffic share suggests strong SEO fundamentals and content strategy
- PWA technology indicates mobile-first approach critical for Pakistan's smartphone-dominated market
- AWS infrastructure provides scalability for regional expansion beyond current traffic
The Unsexy Winner in Pakistan's Grocery Wars
While others chase growth at all costs, GrocerApp built a $16M revenue engine on organic search and operational discipline. In emerging markets, boring beats brilliant every time.
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Reviews (8)
This is the one thing going well in…
This is the one thing going well in Lahore and a good initiative for delivering groceries anywhere. There are a few things I need to mention. And the Grocer team should work on it. - Make your support team more cooperative and give them some more authority for solving customer issues. - Your app has a few flaws for ordering and in making payments. **Personal Experience: I ordered twice and one time I got charged for an item that was out of stock. Although, they reimbursed me the amount The second time I paid the whole amount via Card and the rider took a bill with some outstanding balance. I don't know if that was some calculation issue or what but that outstanding bill was correct. - Adding more commodities to the list will surely increase the popularity of the business.
Overall experience is good but you ppl…
Overall experience is good but you ppl should add more varieties n variants in all commodities. Often goods are unavailable at app. Its a great thing that you are offering discounts on different things. I appreciate grocery aap.
Prema milk is not in list now
Prema milk is not in list now. Waffers are not in list you should add more things in it
I expected better service from them.
I had a disappointing experience with GrocerApp. The delivery was delayed, and when my order finally arrived, some items were missing. The customer service was unhelpful and did not offer any satisfactory resolution. I expected better service from them.
bad custmor support
bad custmor support 12 to 24 hours deliver time
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About grocerapp.pk
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Technology Stack
grocerapp.pk uses 16 technologies across their website including Google Fonts, Firebase, Sentry, and more.
Fonts
Google Fonts
Development
Firebase
Error Tracking
Sentry
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
Facebook Pixel
Traffic & Audience
grocerapp.pk receives approximately 109.5K monthly visitors and ranks #361,221 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:49 on the site.
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This page provides publicly available information about grocerapp.pk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit grocerapp.pk directly at https://grocerapp.pk.