grofer.pl
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The Polish Agri-Tech Ghost
A $21M revenue giant with almost no digital footprint. How does it work?
In a world obsessed with digital scale, Grofer.pl presents a fascinating paradox: a $21.1M revenue machine with a website that gets fewer monthly visits than a local bakery. This isn't a startup; it's a legacy B2B giant operating in the shadows of the internet.
"Grofer proves that in B2B agriculture, relationships scale faster than SEO."
The Invisible Enterprise
With 78 employees and $21M in revenue, Grofer is a significant regional player in the Polish food industry. Yet, their digital presence is virtually non-existent. Their top keyword—'skup zboza szamotuły' (grain purchase Szamotuły)—has a search volume of only 260. This isn't a business driven by clicks; it's driven by contracts, phone calls, and long-standing trust in the agricultural community.
The Tech Stack Paradox
They run on WordPress and PHP, standard tools for the industry. But the implementation is minimal. The site is essentially a digital business card—functional, static, and likely rarely updated. It serves a single purpose: validation. When a farmer receives a quote from [email protected], they check the site to confirm legitimacy. That's it. The heavy lifting happens offline.
The traffic data reveals the true nature of their business model. 100% of their traffic comes from 'undefined' (likely Poland), and 36% is direct traffic. This indicates high brand recall among a specific, localized user base. They aren't trying to attract new customers online; they are servicing existing ones who know exactly where to go.
- Revenue is decoupled from web traffic: $21M with 130 visits/month is a ratio of $161,538 per visit.
- The business is hyper-local: Top keywords target specific Polish towns (Szamotuły).
- Digital presence is a trust signal, not a sales channel: The site exists to validate, not to convert.
The Unscalable Moat
Grofer's lack of digital sophistication is their competitive advantage. It raises the barrier to entry for digital-first startups who can't replicate their offline network.
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2 keywordsHow is Grofer's SEO?
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GROFER | Profesjonalny sklep rolniczy
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About grofer.pl
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Technology Stack
grofer.pl uses 8 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Analytics & Marketing
Google Analytics
Web Standards
RSS
Traffic & Audience
grofer.pl receives approximately 130 monthly visitors. The website has a bounce rate of 37% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of grofer.pl's traffic comes from .
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