groundfix.co.nz
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Groundfix: The NZ Engineering Firm That Doesn't Need Hype
A $23M specialist dominating slope stabilisation with zero digital noise
In a world obsessed with digital scale and viral growth, Groundfix.co.nz proves that deep technical expertise still wins. They're not chasing SaaS valuations or VC funding—they're stabilizing slopes and building infrastructure across New Zealand, generating $23.2M in revenue with just 80 employees.
"Their website gets fewer monthly visits than a mid-tier food blog, yet they command a $23M revenue stream. This is industrial B2B at its most authentic."
The Anti-Growth Growth Story
While tech startups burn millions on SEO and content marketing, Groundfix's digital presence is almost invisible. Their top organic keyword—'piling rigs access for bridge'—gets just 350 monthly searches. This isn't a failure; it's a strategic advantage. They don't need to compete for clicks because their clients are engineers, councils, and construction firms who already know who they are. Their 46% organic traffic suggests word-of-mouth referrals are their real engine.
Specialization Over Scale
Slope stabilisation, ground engineering, and rockfall protection aren't sexy keywords, but they're multi-million dollar problems. Groundfix's revenue-per-employee ($290K) is exceptional for construction, suggesting they're not competing on price—they're competing on specialized capability. Their LinkedIn shows a modest presence, but their project portfolio likely speaks louder than any marketing campaign.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Cloudflare—reliable, battle-tested technologies that prioritize function over flash. No fancy React frameworks or expensive CMS platforms. This is a company that invests in equipment and expertise, not digital bells and whistles.
- Revenue-per-employee of $290K suggests premium positioning in a commodity market
- 46% organic traffic indicates strong referral and repeat business
- Minimal keyword footprint = minimal competition in their niche
- Technical stack prioritizes reliability over cutting-edge trends
This is what real B2B looks like
While everyone chases digital scale, Groundfix proves that technical mastery, word-of-mouth, and solving expensive problems can build a $23M business without a single viral moment.
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Ground engineering specialists - Groundfix
Slope stabilisation, ground engineering and rockfall protection experts.
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About groundfix.co.nz
Slope stabilisation, ground engineering and rockfall protection experts.
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groundfix.co.nz Social Media
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Technology Stack
groundfix.co.nz uses 15 technologies across their website including Adobe Fonts, WordPress, cdnjs, unpkg, and more.
Fonts
Adobe Fonts
CMS
WordPress
CDN
cdnjs, unpkg
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
groundfix.co.nz receives approximately 1.3K monthly visitors and ranks #11,460,542 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:08 on the site.
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This page provides publicly available information about groundfix.co.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit groundfix.co.nz directly at https://groundfix.co.nz.