groundfloor.com
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Groundfloor: The 19.8M Visit Real Estate Revolution
How a fintech startup democratized private market investing with 75k monthly visitors
Groundfloor isn't just another real estate platform—it's a $9.8M revenue machine proving that democratizing private markets works. With 75,000 monthly visitors and a 2.6/5 Trustpilot rating, the company sits at a fascinating crossroads of ambition and friction.
"They've built a 70-person team generating $9.8M in revenue, yet their Trustpilot score suggests the user experience is still catching up to the promise."
The Traffic Paradox
Groundfloor commands 75,315 monthly visits with 67% coming directly—this isn't viral growth, it's brand loyalty. The 27% organic search suggests they're not aggressively scaling SEO, yet they maintain a top 570K global rank. The real story? Their direct traffic dominance indicates a sticky user base that keeps coming back, despite the mediocre Trustpilot scores.
The Trust Gap
With 386 reviews and a 2.6/5 rating, Groundfloor faces a credibility challenge. The data shows 8,060 monthly searches for 'groundfloor' alone, yet they're losing the reputation battle. This isn't a product problem—it's a user experience gap. The platform works (they've deployed $1B+ in real estate capital), but the friction points are clearly visible in their ratings.
The tech stack reveals their priorities: jQuery, Tailwind CSS, Bootstrap, and Google Analytics suggest a pragmatic, functional approach over flashy innovation. They're not building for tech demos—they're building for scale. With 22 technologies detected, the stack is modern but not bleeding-edge, focusing on reliability over novelty.
- Direct traffic dominance (67%) signals strong brand recall
- Revenue per employee: ~$140K—healthy for a fintech at this stage
- Search volume for 'groundfloor' (8,060) dwarfs branded alternatives
- Missing international traffic data suggests US-only focus
- Trustpilot gap indicates UX friction despite functional product
The Bottom Line
Groundfloor proves that in fintech, functional beats flawless—until it doesn't. Their 67% direct traffic is impressive, but that 2.6/5 rating is the canary in the coal mine for scalability.
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Invest in Real Estate Without Buying Property
With Groundfloor, you can invest in real estate without buying property. It’s transparent, direct, and built for investors at every level.
Invest in Real Estate | Without Buying Property
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Reviews (20)
Pls look for Andy Levison. I was looking for funding to develop my…
In Groundfloor. Look for Andy Levison. I was looking for funding to develop my properties and possibly buy new houses for tear down for reconstruction. I reached out to so many lenders but were frustrated with their high level of documentation and requirements. I went online to research about lenders that are willing to bypass bureaucratic processes and approve funding for my projects. I came across Groundfloor and was introduced to Andy Levison. He is such an amazing man and most importantly was deeply committed in ensuring that that l get funded even when l had issues in pulling my credit from credit agencies he believed in me until we closed on the contract and get funded for $1.2m. That was my first transaction with Groundfloor. I also have closed a second transaction of $659,000 and about closing the 3rd transaction of $1.3m. I am really grateful to Groundfloor especially Andy Levison and his team that believes in me despite challenges. I strongly recommend Andy Levison when dealing with Groundfloor. He will never give up on you.
I am impressed
I haven't seen anything bad like some of these reviews, although I am not investing $100k, I am investing between $3,000 and $5,000 this year on Groundfloor. So if I can get 7%-9% returns that's good enough for me, obviously this is an investment and it might not yield high results (let's be real). I have also experienced this on Stash, Arrived and other products claiming high yields, just make sure your investments are diversified people. The customer service has been great as I've had multiple emails from the customer service team. I was also invited to a company webinar to learn more (nice touch). And lastly, I love the design, it feels very modern and I like the app.
We're glad to hear you're enjoying the experience—thank you for the great feedback! Don’t forget to take advantage of our referral program: you and a friend will each receive $50 when they make their first $100 investment. It’s a great way to share the value—spread the word!
easy to set up and make some $$$
easy to set up and it will take a little bit to understand BUT I spend $100 and the system spread my money around and I actually made a few $$ already. Great App and company
Hi James - thank you for the wonderful write up! Feel free to tell your friends and take advantage of our referral program. $50 each for you and a friend, for their 1st $100 invested. Thank you for investing with Groundfloor!
Experienced investor looking for easy returns!
With many investment vehicles spread out amongst other platforms and several years of experience in real estate, I will say Groundfloor is one of the most hands off and carefree ways of investing in real estate. It’s incredibly easy to follow and allows for picking and choosing each investment or simply picking a large lot of properties for speed and simplicity. The properties can be researched for their potential by looking up their location and condition. There's no mystery to the investment. Since Groundfloor opened the Cash Advance investment vehicles to all investors, things have really gotten impressive. Most of my investments go to the Cash Advances and Labs. It's a steady and predictable cash flow. It doesn't have as big of a return as the LRO's, but they are consistent and regular. Most properties are rated from A to D as a safety rating for repayment. Each rating varies in interest rate for an investor’s return based on the risk level. So, it’s not difficult to pick the safer options. If an investor chooses to be hands off, they can pick the new Flywheel platform that makes their deposits distributed equally among all properties to ensure a more stable return average without having to pick each investment. This method also spreads out risk and is perhaps the safest option, in my opinion. In the several Defaults I've had, only 1 property ended up being a financial loss. Just 1. The others were actual gains even after the Foreclosures because the loans are still earning interest during this timeframe AND because the loans are for LESS than the value of the properties. So, when they get sold or auctioned, they tend to bring in enough to repay the loans, in my cases. Think about that, even the Defaults bring in a profit. This is incredibly simple. I can't understand how there's anyone complaining about their experience. Someone else is doing all the work, investors are just loaning the money. After several years on Groundfloor, I have to say it’s one of my favorite investment vehicles. Remember, this is Real Estate. It's a large and slow-moving machine. You have to be patient and accept that these properties take months, and years sometimes, to flip or foreclose. You MUST understand that. The upside to this is safety. RE tends to be a safer investment than more liquid options like stocks or crypto, in my opinion. Slow and Steady wins the race. This is investing. We have to understand that.
Hi Papi – Thank you for your thoughtful feedback. Since your review, we’ve made significant improvements to our Customer Support team to better serve our investors. If you haven’t already, feel free to reach out to us at [email protected] with any questions or needs. We hope the progress we’ve made earns the opportunity to turn your 4-star review into a 5-star experience.
I made a $1000.00 investment for my…
I made a $1000.00 investment for my spouse during a promotion. Both of our accounts were credited the $200.00 referal bonuses. It took 60 days, and the bonuses must be reinvested. That was clearly stated. I had questions, and had return calls sheduled with Eric. He called at the time requested and provided clear and thorough answers. I would suggest placing your funds in Groundfloor's flywheel program.
Thank you for your feedback, James. We’re thrilled to hear you’re enjoying the Flywheel and that our team delivered for you. We’d love to learn what a five-star experience would have looked like in your eyes. Feel free to share your thoughts with us anytime at [email protected].
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About groundfloor.com
With Groundfloor, you can invest in real estate without buying property. It’s transparent, direct, and built for investors at every level.
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groundfloor.com uses 22 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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Amazon S3, Cloudflare
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HubSpot
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DoubleClick Floodlight, Google Ads
Traffic & Audience
groundfloor.com receives approximately 75.3K monthly visitors and ranks #569,966 globally. The website has a bounce rate of 75% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:21 on the site.
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This page provides publicly available information about groundfloor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit groundfloor.com directly at https://groundfloor.com.