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PeerStreet: The High-Yield Lending Machine
A deep dive into the data behind a real estate investment platform
In a market saturated with generic fintech apps, PeerStreet carved a niche in real estate debt. But with only 2,674 monthly visitors and a global rank of #4.9M, the data suggests a platform built for high-value transactions, not mass-market appeal. This is the story of a capital allocation engine disguised as a website.
"Traffic volume is vanity; capital efficiency is sanity. PeerStreet prioritizes the latter."
The Real Estate Debt Engine
PeerStreet isn't chasing retail investors with flashy ads. With a $16M revenue run rate and 123 employees, they operate a lean, high-touch model. The workforce is structured around asset management (Tom Danehey) and loan servicing (Romy Lasam), signaling a focus on portfolio health over user acquisition. This is a B2B2C play where the 'product' is the loan, and the platform is merely the conduit.
The 'Dark Social' Traffic Paradox
The traffic data reveals a stark reality: 59% is direct traffic. In an era obsessed with SEO and paid acquisition, PeerStreet thrives on brand loyalty and repeat capital. This suggests a closed-loop ecosystem where institutional investors and seasoned real estate developers bookmark the URL and return for deal flow. The 26% organic search traffic is incidental, not strategic.
The keyword strategy further proves this. Terms like 'hard money lenders who are lenient with credit scores lower than 650 in ny state' (460 monthly volume) show they are targeting specific, high-intent borrowers, not general audiences. They aren't selling dreams of passive income; they are solving liquidity problems for real estate developers.
- Niche Dominance: Targets specific real estate debt verticals, not broad equities.
- Capital Concentration: $121.9M funding fuels a high-velocity loan origination machine.
- User Intent: Traffic is driven by specific borrower needs, not generic investment curiosity.
- Tech Stack: Built on jQuery and Tailwind, prioritizing function over flashy frontend innovation.
The Quiet Giant of Real Estate Debt
PeerStreet proves that in high-finance, volume of capital matters more than volume of clicks.
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About peerstreet.com
Company Overview
Technology Stack
peerstreet.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, Webflow, and more.
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
Marketo
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
peerstreet.com receives approximately 2.7K monthly visitors and ranks #4,949,961 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 0:39 on the site.
The majority of peerstreet.com's traffic comes from .
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This page provides publicly available information about peerstreet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit peerstreet.com directly at https://peerstreet.com.