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groupcard.nl
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GroupCard: The B2G Powerhouse You've Never Heard Of
A €7M revenue machine in government relations, powered by just 51 people.
In the shadow of flashy B2C unicorns, a quiet B2G giant is quietly dominating the Dutch government relations space. GroupCard operates with the precision of a Swiss watch and the revenue of a mid-sized SaaS company, all without a single public digital footprint.
"In government relations, visibility is a liability. GroupCard's zero-footprint strategy is a masterclass in B2G stealth mode."
The Invisible Power Broker
GroupCard's business model is the antithesis of growth hacking. With zero detectable web traffic, they've built a €7.1M revenue stream entirely through offline relationships, government tenders, and high-touch B2G sales. Their 51 employees aren't generating social media buzz—they're likely embedded in the corridors of power, managing stakeholder relationships that never touch a public server.
The Efficiency Paradox
At €139K revenue per employee, GroupCard outperforms many SaaS companies that rely on expensive digital marketing. Their secret? No customer acquisition costs. No SEO budget. No paid ads. In a world obsessed with scale, they've proven that depth of government relationships trumps breadth of digital reach every time.
The leadership team tells the whole story. With titles like 'Head Governance, Risk & Compliance' and 'Sr. Programma & Project Manager,' this isn't a tech startup—it's a precision instrument for navigating bureaucracy. Matthijs Kuiken (Product Owner) and Ronald Barneveld (Head Technology & Operations) aren't building apps; they're building bridges between corporate interests and public policy.
- €7.1M revenue with zero digital marketing spend
- 51 employees generating €139K each—higher than most B2B SaaS
- Complete absence from public web traffic metrics (intentional stealth)
- Leadership focused on governance, risk, and compliance—not growth hacking
- Government relations as a service: the ultimate moat
The Anti-Startup Playbook
While founders chase viral growth, GroupCard proves that in regulated industries, the best strategy is to be invisible to everyone except the people who matter.
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