groupe-foodiz.com
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Foodiz: The Quiet Giant of French Frozen Food
A €46M revenue company with 157 employees and a massive digital gap.
In a world obsessed with digital-first disruption, Foodiz—a €46M French frozen food powerhouse—proves that industrial scale and digital presence are not mutually exclusive. They have appetite for better, but not necessarily for better SEO.
"They built a €46M business on taste and innovation, but their website traffic is smaller than a mid-sized food blog."
The B2B vs B2C Disconnect
Foodiz operates as a B2B giant with B2C branding. With 1,443 monthly visits and a global rank of #9.3M, their digital footprint is negligible compared to their physical scale. This suggests a heavy reliance on offline distribution channels—retail partnerships, food service, and wholesale—where brand discovery happens in aisles, not on Google. Their top keywords ('picard logo', 'foodiz magasin') reveal users searching for store locations or competitors, not exploring the brand's digital ecosystem.
The Tech Stack Paradox
Despite their modest web presence, their tech stack is surprisingly modern. They use Vite, Tailwind CSS, and Swiper—tools favored by agile startups. This indicates a capable internal tech team that prioritizes performance and developer experience. Yet, the implementation seems underutilized. With only 36% organic traffic, they're missing a massive opportunity to leverage their 'innovation' and 'quality' narratives for search visibility.
The LinkedIn profile is their only active social channel, hinting at a B2B-focused marketing strategy. The absence of Trustpilot reviews and structured data suggests a website built for information, not conversion. For investors and product leaders, Foodiz represents a classic case of an industrial company with a digital facade—functional but not optimized for growth or discovery.
- Revenue is robust (€46.6M), but digital traffic is anemic (1,443 visits/month).
- Tech stack is modern (Vite, Tailwind), but SEO strategy is non-existent.
- Brand positioning is strong ('Appetite for better'), but digital storytelling is weak.
- Traffic is 100% undefined (likely France), indicating no international SEO efforts.
A Sleeping Giant with Digital Potential
Foodiz has the product and revenue; they just need to claim the digital space to match their industrial might.
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Open Graph Image
https://groupe-foodiz.com/wp-content/uploads/2022/06/Foodiz-Groupe-Monochrome-Blanc-1024x576.png
Meta Tags
Foodiz – Appetite for better
https://videos.files.wordpress.com/Noug33WV/nouvelle-vid.mov Previous Next Chez Foodiz, nous avons de l’appétit pour le bon, pour le mieux et pour le meilleur ! Voilà pourquoi depuis 2010, nous développons, en France, des marques et bien sûr des produits qui ont du goût ! Le goût de la qualité, de la fraîcheur, de l'innovation et de l'engagement. Des solutions pensées…
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Appetite for better
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About groupe-foodiz.com
https://videos.files.wordpress.com/Noug33WV/nouvelle-vid.mov Previous Next Chez Foodiz, nous avons de l’appétit pour le bon, pour le mieux et pour le meilleur ! Voilà pourquoi depuis 2010, nous développons, en France, des marques et bien sûr des produits qui ont du goût ! Le goût de la qualité, de la fraîcheur, de l'innovation et de l'engagement. Des solutions pensées…
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Technology Stack
groupe-foodiz.com uses 17 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
Complianz
E-commerce & Payments
WooCommerce
Traffic & Audience
groupe-foodiz.com receives approximately 1.4K monthly visitors and ranks #9,368,971 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:02 on the site.
The majority of groupe-foodiz.com's traffic comes from .
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