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GroupRaise: The $6.6M Restaurant Fundraiser Juggernaut
How a 47-person team built a fundraising network of 10,000+ restaurants
Forget crowdfunding. The real money in nonprofit fundraising isn't online—it's at the dinner table. GroupRaise has quietly built a massive network of 10,000+ restaurants where organizations can host fundraisers, processing transactions that most fintech startups would kill for.
"They're not selling software—they're selling community, one dinner at a time."
The Network Effect Playbook
GroupRaise operates on a classic two-sided marketplace: nonprofits need easy fundraising options, and restaurants need foot traffic. With 10,000+ restaurants in their network—including Applebee's, Blaze Pizza, and Wendy's—they've achieved critical mass. The 53% direct traffic share proves nonprofits are bookmarking them, not just discovering via search. This isn't a discovery play; it's a utility.
The Revenue Efficiency Engine
At $6.6M revenue with just 47 employees, GroupRaise generates ~$140K per employee. That's enterprise SaaS efficiency for a marketplace model. Their top keywords—'corner bakery groupraise' (260 monthly searches), 'motomaki 28th st. fundraiser' (180)—reveal a hyper-local, intent-driven search pattern. They're not competing for generic fundraising terms; they're capturing transaction-ready queries.
The tech stack tells a story of pragmatism: jQuery and Bootstrap (stable, battle-tested) mixed with modern tools like Tailwind CSS and DaisyUI. They're not chasing bleeding-edge frameworks—they're optimizing for reliability and speed. The 37% organic traffic suggests strong SEO moats around local restaurant partnerships, while the 89.8% 'undefined' country traffic (likely US-centric) hints at a domestic-focused strategy with global aspirations.
- Marketplace model with network effects: Each new restaurant adds value to all nonprofits
- Local SEO moat: Capturing transaction-ready searches like 'corner bakery groupraise'
- Operational efficiency: $140K revenue per employee suggests lean, scalable ops
- COVID pivot: Emphasized take-out/dine-in options, showing adaptability
The Unsexy Billion-Dollar Play
GroupRaise proves that boring, transactional businesses with network effects beat flashy consumer apps every time.
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Restaurant Fundraisers | Easy Nonprofit Fundraising Idea | GroupRaise
Host your next fundraiser at Applebee's, Blaze Pizza, Wendy's, IHOP, Five Guys. Over 10,000 restaurants with COVID-friendly take-out & dine-in options!
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About groupraise.com
Host your next fundraiser at Applebee's, Blaze Pizza, Wendy's, IHOP, Five Guys. Over 10,000 restaurants with COVID-friendly take-out & dine-in options!
Company Overview
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Technology Stack
groupraise.com uses 18 technologies across their website including Google Maps, Ruby on Rails, Amazon S3, and more.
Maps
Google Maps
Backend Frameworks
Ruby on Rails
Cloud & Hosting
Amazon S3
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
groupraise.com receives approximately 73.3K monthly visitors and ranks #412,506 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 3:17 on the site.
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