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Gupshup: The AI Agent Factory
Building the infrastructure for billions of automated conversations
While the world chases the latest LLM wrapper, Gupshup has been quietly building the industrial backbone for AI conversations since before it was cool. They aren't playing with chatbots; they are deploying the factory floor for enterprise automation.
"Gupshup isn't selling AI features; they are selling the utility of conversation at scale."
The Invisible Moat
Gupshup's traffic profile reveals a mature, enterprise-focused business. With 61% direct traffic—nearly double their organic search—this indicates a high-recall brand. Enterprises aren't discovering Gupshup; they are typing 'gupshup' into their browser to log in. This is the hallmark of a sticky infrastructure play, not a commodity API provider.
The Developer vs. Enterprise Balance
The keyword data tells a dual story. Top volume is brand recognition ('gupshup' at 42k+ searches), but the intent shifts quickly to 'pricing' and 'models.' They capture the curious developer and convert the budget-conscious enterprise. With 1,163 employees, they have the sales engineering muscle to close deals that pure API competitors cannot.
In a market flooded with 'AI Agent' startups claiming to build the future, Gupshup leverages its decade-long head start. They power billions of conversations across WhatsApp, SMS, and web. Their stack—built on Tailwind, Bootstrap, and Ant Design—shows a pragmatic focus on rapid, scalable UI development rather than bleeding-edge, unstable frameworks.
- Infrastructure over Hype: They focus on the plumbing, not just the interface.
- Enterprise Gravity: High revenue and headcount suggest deep integration cycles.
- Channel Agnostic: They own the conversation layer across every major messaging platform.
The Boring Infrastructure is the Real Disruption
While competitors chase AGI headlines, Gupshup owns the unsexy, high-margin reality of enterprise automation.
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Gupshup.ai | Autonomous AI Agents for Sales, Marketing & Customer Support
Deploy secure, scalable AI Agents with enterprise-ready infrastructure. Gupshup powers billions of customer conversations across channels and industries.
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About gupshup.io
Deploy secure, scalable AI Agents with enterprise-ready infrastructure. Gupshup powers billions of customer conversations across channels and industries.
Company Overview
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gupshup.io uses 14 technologies across their website including ImageKit, Font Awesome, OneTrust, and more.
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Traffic & Audience
gupshup.io receives approximately 369.5K monthly visitors and ranks #97,327 globally. The website has a bounce rate of 35% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 5:02 on the site.
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