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Guru.com: The Freelancer Platform That Stays in the Shadows
A $450M revenue giant with 55% direct traffic—why founders ignore the quiet giants
While Upwork and Fiverr battle for headlines, Guru.com quietly generated $454.8M in revenue last year with a workforce of 1,849 employees. This isn't a startup—it's a mature platform that founders and investors consistently overlook.
"Guru isn't chasing viral growth—it's building a $450M business on the backs of loyal users who type 'guru.com' directly into their browser."
The Loyal User Anomaly
55% direct traffic is the holy grail for platforms—users don't find Guru through SEO or ads; they seek it out. This indicates a sticky, repeat-use platform where businesses and freelancers build long-term relationships. Compare that to typical platforms where 30-40% direct traffic is considered strong. Guru's users aren't browsing; they're working.
The SEO Paradox
Despite 293,230 backlinks and ranking for 'guru' (122K monthly searches), only 35% of traffic comes from organic search. The platform ranks #78,433 globally—respectable, but not dominant. This reveals a strategic choice: Guru prioritizes direct relationships over SEO vanity metrics. They're not playing the content marketing game; they're playing the retention game.
The tech stack tells a story of pragmatic engineering: Tailwind CSS, Bootstrap, Vite, and PWA support suggest a modern but resource-efficient approach. They're not chasing bleeding-edge frameworks—they're building reliable, maintainable systems that scale. The presence of OneTrust indicates serious compliance focus, likely driven by enterprise clients who demand GDPR/CCPA adherence.
- Trustpilot rating of 1.9/5 with 188 reviews reveals serious user experience gaps
- Top keyword 'guru' dominates search volume, but long-tail queries show niche specialization
- Revenue per employee ~$246K suggests high-margin B2B services, not low-end gig work
The Quiet Giant Playbook
Guru proves that sustainable B2B platforms don't need to win headlines—they need to win workflows. For founders: sometimes the best moat is being boring, reliable, and indispensable to a core audience that pays consistently.
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Guru.com - Find and Hire Expert Freelancers
On Guru, businesses and expert freelancers from around the globe connect, collaborate, and get work done on a flexible and secure platform. Get started by signing up today.
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Reviews (20)
I will recommend Rocketplay to anyone…
I will recommend Rocketplay to anyone because when i win my winnings I garento you have you win in minutes in your account.
My husband and I and I had a great…
My husband and I and I had a great experience at extended stay memorial highway in Tampa. Employee Portia my bad Fortia I loved her name I can't believe I can't spell it. She was great she also very tentative to our needs very helpful and knowledgeable about this hotel I would recommend it to anyone for privacy comfortability and hospitality.
Can’t get any better than Guru
Can’t get any better than Guru, a team of technical experts that are top of industry professionals! They assessed my problem, provided a solution and put me back on the right track. This team is smart, honest, and highly effective. I strongly recommend team Guru for your technical solutions.
Guru-Jason
Excellent service from Jason. He found an excellent flight to Bangkok/return. He advised me of the assistance we could use as he did last time he booked our flight. I would always recommend Jason to book our family holiday. Thank you. Jason
great
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About guru.com
On Guru, businesses and expert freelancers from around the globe connect, collaborate, and get work done on a flexible and secure platform. Get started by signing up today.
Company Overview
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Technology Stack
guru.com uses 12 technologies across their website including Cloudinary, Google Fonts, WordPress, and more.
Media
Cloudinary
Fonts
Google Fonts
CMS
WordPress
Privacy & Consent
OneTrust
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
guru.com receives approximately 580.8K monthly visitors and ranks #78,433 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 4:38 on the site.
The majority of guru.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about guru.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit guru.com directly at https://guru.com.