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The Unseen Water Purist
A 90s biotech veteran surviving on $0.9M revenue and zero web traffic
In an era where SaaS companies chase viral growth and AI startups burn millions before launch, H2ology is a geological anomaly. Established in 1995, they have survived the dot-com bubble, the mobile revolution, and the AI explosion while remaining virtually invisible to the internet.
"They aren't building a unicorn; they are building a legacy organism."
The Analog Antidote
While competitors optimize for SEO and burn cash on programmatic ads, H2ology operates on a pre-internet model: referral networks and deep industry relationships. Their $0.9M revenue on a 6-person team implies a staggering $150k revenue-per-employee (RPE)—a metric most Series B SaaS companies would kill for. They don't need traffic because they have contracts.
Tech Stack Paradox
It’s a fascinating contradiction. The site runs on modern tools—Vite, Tailwind, and Swiper—suggesting a recent, deliberate refresh. Yet, they use Cloudflare and Zendesk, tools designed for scale they seemingly don't chase. This isn't a startup hacking together a MVP; it's a mature entity maintaining a digital brochure with zero intent to capture leads online.
The biotech industry typically demands massive capital infusions and aggressive scaling. H2ology rejects this narrative. By focusing on 'integrated biological aquatic management'—a niche, high-expertise field—they’ve insulated themselves from the volatility of venture capital. They don't need to pivot to AI because their service is rooted in biology, not code.
- Zero reliance on digital acquisition channels (0 organic traffic)
- High-touch, high-trust service model (6 employees, ~$150k RPE)
- Longevity as a competitive moat (28 years in operation)
The Quiet Giant
H2ology proves that in a world obsessed with scale, staying small and profitable is the ultimate disruption.
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H2OLOGY - WATER YOU WAITING FOR?
H2ology was established in the fall of 1995 to purvey surface water services, emphasizing integrated biological aquatic management practices.
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About h2ology.com
H2ology was established in the fall of 1995 to purvey surface water services, emphasizing integrated biological aquatic management practices.
Company Overview
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Email Addresses
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Technology Stack
h2ology.com uses 16 technologies across their website including Font Awesome, HSTS, cdnjs, and more.
Fonts
Font Awesome
Security
HSTS
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Scheduling
Cal.com
Customer Support
Zendesk
Traffic & Audience
h2ology.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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