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Hackingtons: The $3.1M Kid-Coding Playbook
How a niche after-school program quietly built a 25-person engineering empire.
In a market flooded with VC-backed edtech giants, Hackingtons is building a $3.1M empire one circuit board at a time. They aren't chasing the 'next unicorn' valuation; they're mastering the 'next thousand dollars' in the local after-school economy.
"They aren't selling coding classes; they are selling a kid's first engineering identity."
The SEO Gold Rush
Hackingtons is playing a dangerous but calculated game with search. While their organic presence is modest (28% of traffic), they are targeting high-intent, low-competition keywords like 'hackingtons pleasant hill.' The real play, however, is piggybacking on massive volumes—ranking for 'Roblox Studio' (672K searches) and 'coding school for kids' (500K searches). They are effectively renting the attention of giants to fuel a local business model.
The Hybrid Moat
Unlike pure-play digital platforms, Hackingtons leverages a hybrid physical-digital model. With in-person classes across California and online options, they mitigate the churn risks of purely digital competitors. The traffic split tells the story: 47% direct traffic indicates high brand recall and repeat business—a metric most SaaS startups would kill for. This isn't just a website; it's a community hub with a digital front door.
The tech stack reveals a pragmatic, bootstrapped mindset. They aren't over-engineering their platform with expensive custom frameworks. Instead, they rely on battle-tested tools like jQuery, Bootstrap, and Tailwind CSS. It’s a 'get it done' stack that prioritizes speed and reliability over bleeding-edge trends, mirroring their educational philosophy: build foundations first, then innovate.
- Revenue per Employee: ~$124k (High efficiency for an education business)
- Top Keyword: 'Roblox Studio' (672K monthly volume) – A massive traffic lever
- Traffic Source: 47% Direct (Indicates strong word-of-mouth and retention)
- Tech Stack: jQuery + Bootstrap (Proving you don't need React to scale to $3M)
The Unscaled Giant
Hackingtons proves that in the edtech space, $3.1M in revenue with 25 employees is often a healthier, more sustainable business than a $50M valuation with 200 employees.
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Meta Tags
Engineering & Coding Classes for Kids (Ages 8–16) | Hackingtons
After-school engineering (Arduino, circuits, robotics, 3D printing) and coding classes for kids ages 8–16. Python, JavaScript, Unity game dev. In-person across CA + online. Free trial — $140/month.
Robotics & Coding for Kids · Free Trial | Hackingtons
Hands-on mechatronics (Arduino/robotics) and coding classes for kids 8–16. In-person across CA + online. Try a free class.
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About hackingtons.com
After-school engineering (Arduino, circuits, robotics, 3D printing) and coding classes for kids ages 8–16. Python, JavaScript, Unity game dev. In-person across CA + online. Free trial — $140/month.
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hackingtons.com uses 17 technologies across their website including Google Fonts, HSTS, jsDelivr, and more.
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Google Fonts
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HSTS
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Cloudflare, Netlify
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DoubleClick Floodlight, Google Ads
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Traffic & Audience
hackingtons.com receives approximately 2.2K monthly visitors and ranks #6,668,747 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:48 on the site.
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