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Halliday: The Crypto Payments Bridge
Building the infrastructure for seamless crypto-to-fiat transactions
Halliday is tackling one of crypto's most persistent problems: moving value between digital and traditional finance without friction. Their unified payment stack promises to save thousands of hours while empowering users to spend, manage, and transact with ease.
"Halliday isn't just another crypto wallet—they're building the financial rails for the next generation of digital commerce."
The Founder's Playbook
Led by Griffin Dunaif and Akshay Malhotra, Halliday has assembled a lean team of 17 that punches above its weight. With $26M in backing, they're operating at a revenue multiple that suggests they're still in aggressive growth mode. The team structure—featuring VPs of Product, Engineering, and Global Business Development—signals a company ready to scale enterprise partnerships rather than just consumer apps.
Traffic Reality Check
Halliday's 14.5K monthly visits tell an interesting story: 54% direct traffic versus only 30% organic search. This suggests strong brand recognition among their target audience—likely crypto-native businesses and developers—rather than broad discovery. The 80.6% traffic concentration in an undefined country (likely the US) indicates they're still domestic-focused, with international expansion clearly on the roadmap.
The keyword data reveals their positioning strategy. 'Halliday crypto' and 'Halliday crypto SF firm' show they're targeting the crypto infrastructure space in San Francisco, the epicenter of Web3 innovation. They're not chasing generic payment terms—they're owning the crypto-specific narrative where competition is thinner and value is clearer.
- Unified crypto payments stack replacing fragmented solutions
- B2B focus with enterprise-grade infrastructure for crypto transactions
- Lean 17-person team executing at $2M revenue with $26M funding
- Strong direct traffic indicating brand authority in crypto circles
- Global expansion potential with minimal international footprint so far
Halliday is betting on infrastructure over hype
With $26M raised and a lean team, they're building the payment rails for crypto's mainstream moment—when it finally arrives.
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Meta Tags
Halliday - Payments
Save thousands of hours and empower your users to spend, manage and transact easily.
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About halliday.xyz
Save thousands of hours and empower your users to spend, manage and transact easily.
Company Overview
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Technology Stack
halliday.xyz uses 14 technologies across their website including Google Fonts, HSTS, Framer, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Framer
CDN
jsDelivr
Scheduling
Calendly
Customer Support
Zendesk
Traffic & Audience
halliday.xyz receives approximately 14.5K monthly visitors and ranks #1,815,010 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:23 on the site.
The majority of halliday.xyz's traffic comes from undefined, undefined, .
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This page provides publicly available information about halliday.xyz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit halliday.xyz directly at https://halliday.xyz.