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Halter: The Operating System for Modern Farms
How a New Zealand startup is turning pasture into a data-driven platform with 249 employees and $46.6M revenue
In a world obsessed with digital transformation, Halter is quietly revolutionizing one of humanity's oldest industries. They're not just building apps for farmers—they're creating the operating system for the future of agriculture.
"Halter isn't digitizing farms—they're redefining what it means to run a pasture-based operation."
The Product Philosophy
Halter's core insight is deceptively simple: bring animal and pasture data together in one app. But their execution is anything but. By creating a virtual fencing system that controls where cattle graze through audio cues, they've eliminated the need for physical barriers entirely. This isn't incremental improvement—it's a fundamental rethinking of pasture management.
The Growth Trajectory
With 249 employees and $46.6M in revenue, Halter has achieved what most agtech startups struggle with: scale. They're not a lab project or a pilot program—they're a fully operational business. The company's TikTok, YouTube, and Instagram presence suggests they're building a brand that transcends traditional B2B marketing, creating a movement around smart farming.
What makes Halter particularly compelling is their tech stack: jQuery, Tailwind CSS, Bootstrap, PWA architecture, and Google Analytics. This isn't cutting-edge bleeding-edge tech—it's pragmatic, reliable, and built for performance. They're not chasing shiny objects; they're building tools that work in the field, literally.
- Virtual fencing replaces physical barriers with audio cues and GPS tracking
- Unified platform combines animal movement data with pasture analytics
- Mobile-first PWA design works in remote agricultural environments
- Strong social media presence building a modern agricultural brand
- Revenue scale ($46.6M) proves product-market fit beyond pilot phase
Halter isn't waiting for agtech to mature—they're defining it
For founders and investors: This is what product-market fit looks like in a $1.2 trillion industry
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Halter® | Virtual Fencing and Pasture Management
The leading operating system to run a pasture-based farm. Bringing animal and pasture data together in one app - so you can move from insight to action.
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About halter.co.nz
The leading operating system to run a pasture-based farm. Bringing animal and pasture data together in one app - so you can move from insight to action.
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halter.co.nz uses 23 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
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halter.co.nz receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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