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HamiltonJet: The Waterjet Propulsion Giant
A deep dive into the $86M marine tech company quietly dominating the waterjet market
In the $3B global marine propulsion market, HamiltonJet isn't just a player—it's the invisible force behind thousands of high-speed vessels. With 296 employees and $86.3M in revenue, this New Zealand-born company has built a moat so deep that most founders don't even know they're swimming in it.
"HamiltonJet doesn't sell products—they sell the physics of moving water at 50 knots. That's not a business, that's a technical monopoly."
The Stealth Leader
Here's what's fascinating: HamiltonJet ranks #2.1M globally with only 11K monthly visits, yet they generate $86M annually. This isn't a traffic play—it's a B2B relationship engine. Their top keyword 'hamilton jet' gets just 300 searches monthly, but they own the entire industrial waterjet conversation. This is what product-led growth looks like when you sell to governments, shipbuilders, and defense contractors, not consumers.
The Traffic Paradox
The data reveals a telling split: 43% organic search, 36% direct traffic. This means nearly 4 in 10 visitors type 'hamiltonjet.com' directly into their browser. In the age of SEO, HamiltonJet's direct traffic dominance signals something rare: brand authority built on engineering excellence, not marketing spend. Their 11K monthly visits come from the right people—naval architects, procurement officers, and marine engineers who already know exactly what they need.
The technology stack tells its own story. They run jQuery, Slick, and Bootstrap—proving that in industrial B2B, reliability trumps modernity. Yet they're on AWS CloudFront and use Google Analytics, showing they understand digital infrastructure. The presence of Lucky Orange suggests they're actively optimizing user experience, likely for their dealer portal and technical support systems.
- Revenue per employee: ~$291,000 (excellent for industrial manufacturing)
- Top 5 keywords drive 800+ monthly searches with zero paid spend
- Global presence with traffic from undefined markets (likely APAC & EU)
- Social profiles active on LinkedIn, Facebook, Instagram—unusual for marine tech
The Unsexy Billion-Dollar Play
HamiltonJet proves that in deep-tech industrial markets, you don't need viral traffic—you need the right 11,000 visitors. With $86M in revenue and a 296-person team, they've built a machine that outperforms flashy SaaS startups. The lesson? If you're solving a physics problem the world needs, customers will find you. Even if your global rank is #2.1M.
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5 keywordsHow is Hamiltonjet's SEO?
Meta Tags
HamiltonJet | Waterjet Propulsion
The HamiltonJet waterjet is one of the most advanced and innovative marine propulsion systems in use today, and is at the forefront of waterjet propulsion technology.
H1 Tags
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About hamiltonjet.com
The HamiltonJet waterjet is one of the most advanced and innovative marine propulsion systems in use today, and is at the forefront of waterjet propulsion technology.
Company Overview
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Technology Stack
hamiltonjet.com uses 9 technologies across their website including Vimeo, AWS CloudFront, Lucky Orange, Google Tag Manager, and more.
Video
Vimeo
Cloud & Hosting
AWS CloudFront
Analytics & Marketing
Lucky Orange, Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, jQuery
Traffic & Audience
hamiltonjet.com receives approximately 11.2K monthly visitors and ranks #2,115,208 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:16 on the site.
The majority of hamiltonjet.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about hamiltonjet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hamiltonjet.com directly at https://hamiltonjet.com.