In a market obsessed with coastal hype and viral growth, Hanson Inc. operates with a different playbook: steady, integrated, and deeply rooted in the Midwest. With $30.5M in revenue and 122 employees, this isn't a startup chasing unicorn status—it's a mature agency quietly dominating the digital experience space in Ohio and beyond.

"They're not building a platform to sell globally—they're building experiences that work locally and scale intelligently."

Their keyword strategy tells an interesting story. Ranking for 'user testing' (32K volume) and 'hanson' (15.7K) shows they're capturing both broad interest and brand recognition. But the 'photo of youtube' and 'vimm' queries are likely noise—accidental traffic that inflates their metrics without driving qualified leads. This is classic agency SEO: broad but shallow.

• Tech stack is modern but pragmatic: Tailwind, Vite, Bootstrap—no bleeding-edge frameworks
• Integrated approach means they handle strategy, creative, and tech in-house
• Strong Ohio presence with dual Toledo/Columbus offices
• Social presence is active but not aggressive—consistent branding across platforms