9:41
happybrush.de
Screenshot of happybrush.de
happybrush.de favicon

happybrush.de

27 technologies
VerifiedVisit58.2K/mo$13M5827 Tech23 Leads
Deep Dive

happybrush.de: The German Oral Care Disruptor

A $13M revenue, 58-employee challenger brand redefining dental hygiene with sustainability and social impact.

In a market dominated by legacy giants, happybrush.de isn't just selling electric toothbrushes—it's selling a lifestyle of conscious consumption. With a $13.1M revenue engine built on a 100-day trial promise, they've turned mundane dental care into a social mission.

$13.1M
Annual Revenue
58
Employees
58K
Monthly Visits
42%
Organic Search

"happybrush proves that sustainability isn't a trade-off—it's the product's core value proposition."

The Conscious Consumer Strategy

Happybrush targets a specific psychographic: the eco-conscious, design-aware German consumer who wants premium oral care without the plastic guilt. Their traffic is 88% domestic, indicating deep brand loyalty in their home market. The 100-day trial period is a masterstroke—it removes purchase risk while building trust in a category where skepticism runs high.

Growth Trajectory & Market Position

With 42% organic traffic, happybrush has cracked the SEO code for oral care keywords. They rank for broad terms like 'elektrische zahnbürste' (6,140 monthly searches) while owning their branded terms. The 298 Trustpilot reviews at 3.7/5 suggest a solid but not exceptional customer experience—likely the next battleground for improvement.

The company's tech stack reveals a modern, agile approach: Tailwind CSS, Vite, and PWA capabilities show they're building for speed and mobile-first experience. Their social presence (Instagram, YouTube) is active but not overwhelming—a focused, quality-over-quantity strategy that resonates with their target demographic.

  • Owned branded search (2,590 monthly searches for 'happybrush') indicates strong brand recall
  • Bambus and vegan toothpaste tabs differentiate from traditional plastic-heavy competitors
  • Social impact narrative is woven into product marketing, not just CSR reports
No heavy celebrity endorsements
Direct-to-consumer model with 100-day trial
Not competing on price alone
Sustainability as product feature, not marketing
Avoids mass-market retail channels
Community-driven brand with 58 employees scaling efficiently

happybrush isn't just disrupting toothbrushes—it's redefining how premium DTC brands scale in Europe

Their secret: Combine product excellence with genuine social mission, backed by data-driven customer acquisition.

What tech stack does Happybrush use?

40 detected
CDN1
Email Marketing1
Advertising1
Reviews1
E-commerce & Payments1
Analytics & Marketing3
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics13
G
Google Analytics
H
Hotjar
H
Hotjar
M
Microsoft Clarity
C
Cloudflare
G
Google APIs
H
Hotjar
M
Microsoft Clarity
T
Tracking Service
A
Amazon CloudFront
G
Google Static
F
Facebook Pixel
B
Bing

How much traffic does Happybrush get?

Traffic & Engagement

58.2K
Monthly Visits
4.0
Pages/Visit
1:31
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend-27%
79.8K
Oct 2025
Oct
70.3K
Nov 2025
Nov
58.2K
Dec 2025
Dec

Traffic Sources

Search
42%
Direct
41%
Social
1%
Referrals
14%
Email
0%
Paid
3%

Where is Happybrush's audience located?

🌍88.1%
🌍7.8%
🌍4.1%

What keywords does Happybrush rank for?

5 keywords
1happybrush2.6K vol$0.12
2happy brush1.6K vol$0.12
3happybrush retoure210 vol
4zahnbürste gother180 vol
5elektrische zahnbürste6.1K vol$0.81

How is Happybrush's SEO?

Open Graph Image

OG Image preview
og:image

http://www.happybrush.de/cdn/shop/files/Eco_Vibe_3_Group_16X9_V2.jpg?v=1730207286

Meta Tags

title64 chars

happybrush® Schallzahnbürsten | Mundpflege | Nachhaltig | Sozial

description298 chars

Effektive Mundpflege & modernes Design von happybrush. Jetzt 100 Tage Probeputzen! Kostenloser Versand (DE). Sichere Bezahlung. Top Service. Zahnpflege Nachhaltig Sozial Elektrische Zahnbürsten Schallzahnbürsten Zahnbürsten für Kinder Bambus - Zahnbürsten Vegane Zahnpasta Zahnputz Tabs & Tabletten

languageDE

H1 Tags

h1Rise. Shine. Repeat.
h1Rise. Shine. Repeat.

Schema Types

BreadcrumbListWebSiteOrganization

Who works at Happybrush?

Loading leads...

What do customers think of Happybrush?

happybrush.de

happybrush.de

3.7
298 reviews
✓ Claimed

Activity & Engagement

Reply Rate
32.43243243243244%
Avg. Reply Time
2.0 days
Claimed Date
11/13/2024

Contact Information

Address:
DE

Reviews (7)

Filter by rating:
Sayanti
8/7/2024
🇩🇪 Germany1 reviewsBasicLinkVerified
Experience date: 8/7/2024
Fast delivery… Good quality toothbrush

Fast delivery… Good quality toothbrush. This is my first electric toothbrush experience and I am enjoying it. The cleaning of teeth is much better than normal brushing.. battery life is really good.. I would recommend buying one from this brand

Francois Bonnafy
4/12/2024
🇫🇷 France4 reviewsBasicLinkVerified
Experience date: 4/10/2024
Product is very good and service too.

Product is very good and service too. The product has a nice touch, does a good job at brushing and has a very, very long autonomy. And it can be charged with a normal USB charger or a computer! The speed and efficiency of service is above excellent

Mara Salvato
6/2/2025
🇩🇪 Germany3 reviewsBasicLinkVerified
Experience date: 6/2/2025
only missing a travel bag or a head-cover

The experience is great and it will be hard to go back to the normal brush. I tried other electrical brushes, but they have a louder noise than this one. The only drawback is that a travel bag or a cover to the brush is not provided.

Phoebe BallVerified
11/22/2022
🇩🇪 Germany40 reviewsOrganicUnverified
Experience date: 11/22/2022
No Refund for Gratis scheme

UPDATE 28.11 - Nachdem ich meine Bewertung abgegeben und den Nachweis über das Porto geschickt hatte, erstatteten sie mir schließlich das Geld zurück. Bewertung als Ergebnis aktualisiert UPDATE 22.11 - I’ve sent them evidence of my purchase by both email and mail and proof of postage. They’re claiming not to have received my letter and I no longer have the original receipt, since they insisted I sent it and the participation document together through post. I’ve now lost money on postage and the original “gratis” product and have no refund. Original review: I sent back my receipt and the document as part of the gratis scheme about 2 weeks ago and still haven’t been refunded.

Neil Coles
3/12/2025
🇩🇪 Germany1 reviewsOrganicUnverified
Experience date: 3/10/2025
Bought a toothbrush for my Wife's…

Bought a toothbrush for my Wife's birthday. On checkout entered my delivery address but on payment somehow it picked up my address in South America. No problem, I thought, I'll let them know, so wrote directly to the "support" mail...three days, three mails and a whatsapp message to the support line have passed and nothing, absolutely nothing for a reply-what's the point of a support line that doesn't bother to read anything?? meanwhile I can follow the tracking for an impossible delivery but no option to change. Worst customer service I can remember.

Company Response3/13/2025

Hey Neil! Thank you for your message. We are sorry to hear, that you were unhappy with our service. We already reached out to you via mail with a solution!

Frequently Asked Questions about Happybrush

What is Happybrush's Revenue?
Happybrush generates approximately $13M in annual revenue. With 58 employees, that's $225,900 per employee.
What does Happybrush do?
Effektive Mundpflege & modernes Design von happybrush. Jetzt 100 Tage Probeputzen! Kostenloser Versand (DE). Sichere Bezahlung. Top Service. Zahnpflege Nachhaltig Sozial Elektrische Zahnbürsten Schallzahnbürsten Zahnbürsten für Kinder Bambus - Zahnbürsten Vegane Zahnpasta Zahnputz Tabs & Tabletten
How fast is Happybrush growing?
Happybrush employee count has changed by 21% year over year.
What technologies does Happybrush use?
Happybrush uses 27 technologies across their website including Video, Fonts, Security. Key technologies include YouTube Embed, Font Awesome, Google Fonts, hCaptcha, HSTS.
Who are Happybrush's competitors?
Happybrush's main competitors include happybrush, celebrate company, ESCP Luxury Society, KW-Commerce GmbH, Wuplo. These companies operate in similar markets and compete for the same customer base.
What do customers think of Happybrush?
Happybrush has a Trustpilot score of 3.7 out of 5 (3 stars) based on 298 customer reviews.

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What are Happybrush's key pages?

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About happybrush.de

Effektive Mundpflege & modernes Design von happybrush. Jetzt 100 Tage Probeputzen! Kostenloser Versand (DE). Sichere Bezahlung. Top Service. Zahnpflege Nachhaltig Sozial Elektrische Zahnbürsten Schallzahnbürsten Zahnbürsten für Kinder Bambus - Zahnbürsten Vegane Zahnpasta Zahnputz Tabs & Tabletten

Company Overview

happybrush.de
Website
food_and_drink
Industry
#452,674
Global Rank
58.2K
Monthly Visitors
27
Technologies
23+
Employees

happybrush.de Key Pages

Technology Stack

happybrush.de uses 27 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CDN

cdnjs

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

58.2K
Monthly Visits
30%
Bounce Rate
4.0
Pages/Visit
1:31
Avg. Duration

happybrush.de receives approximately 58.2K monthly visitors and ranks #452,674 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 1:31 on the site.

The majority of happybrush.de's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is happybrush.de?
Effektive Mundpflege & modernes Design von happybrush. Jetzt 100 Tage Probeputzen! Kostenloser Versand (DE). Sichere Bezahlung. Top Service. Zahnpflege Nachhaltig Sozial Elektrische Zahnbürsten Schallzahnbürsten Zahnbürsten für Kinder Bambus - Zahnbürsten Vegane Zahnpasta Zahnputz Tabs & Tabletten
What technologies does happybrush.de use?
happybrush.de uses 27 technologies including YouTube Embed, Font Awesome, Google Fonts, and 21 more. View the full tech stack analysis above.
How do I contact happybrush.de?
You can contact happybrush.de via email at [email protected].
What are happybrush.de's social media accounts?
happybrush.de is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is happybrush.de hiring?
Check happybrush.de's careers page for current job openings and opportunities. The company has 23+ known employees.
How popular is happybrush.de?
happybrush.de receives approximately 58.2K monthly visitors and ranks #452,674 globally. Traffic is declining by 17.1% month-over-month.

Related Searches

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This page provides publicly available information about happybrush.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit happybrush.de directly at https://happybrush.de.