hartwiginc.com
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Hartwig: The 60-Year-Old CNC Titan
A $102M machine tool distributor with a digital identity crisis.
In a world obsessed with SaaS scale-ups, Hartwig Inc. operates in the gritty, high-stakes reality of heavy industry. With over 60 years of experience and $102.5M in revenue, they are a powerhouse in CNC distribution—yet their digital footprint suggests a company still figuring out the internet.
"Hartwig proves that B2B dominance doesn't require digital perfection—but it highlights a massive untapped growth lever."
The SEO Opportunity Gap
With only 2,694 monthly visits, Hartwig's web traffic is statistically negligible compared to their physical footprint. They rank for high-intent keywords like 'tsugami' (1,300 volume) and 'soraluce distributors' (520 volume), but their global rank of #5.9M indicates they are virtually invisible to the broader market. This isn't a failure; it's a whitespace for a massive digital pivot.
The 'Old Guard' Advantage
Hartwig isn't a startup; it's an institution. The leadership team, including VP Greg Hartwig and CFO Linda Ehler, steers a 264-person operation. Their tech stack (jQuery, Bootstrap) screams legacy reliability, not agile innovation. But in the machine tool industry, 'heritage' is a feature, not a bug. They sell trust and maintenance, not just software.
- Revenue-per-employee is ~$388k, indicating high-value, low-volume transactions.
- Traffic is heavily US-centric (91.4%), suggesting a strong regional moat.
- They prioritize 'expert repairs' and 'custom engineering' over pure e-commerce.
Hartwig is a sleeping giant.
They have the revenue and expertise to dominate digital search, but they haven't woken up to it yet.
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Hartwig | CNC Parts & Machine Tool Distributor
Hartwig is a CNC parts & machine tool distributor. With over 60 years of expertise. Trust our team for expert repairs, maintenance, and custom engineering solutions.
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About hartwiginc.com
Hartwig is a CNC parts & machine tool distributor. With over 60 years of expertise. Trust our team for expert repairs, maintenance, and custom engineering solutions.
Company Overview
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Technology Stack
hartwiginc.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
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PHP
CMS
WordPress
CDN
cdnjs
Cloud & Hosting
Cloudflare
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Traffic & Audience
hartwiginc.com receives approximately 2.7K monthly visitors and ranks #5,926,965 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:25 on the site.
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