hasbean.co.uk
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Hasbean: The £1M Coffee Underdog
A micro-roaster that outmaneuvers giants with 7 employees and a cult following.
In an industry dominated by global chains and venture-backed startups, Hasbean (operating as Ozone Coffee) is a quiet anomaly. With just 7 employees and sub-$1M revenue, they’ve built a fiercely loyal following by rejecting scale in favor of radical transparency.
"They aren't playing the volume game; they're playing the loyalty game. And the numbers prove it."
The Cult of the Direct-to-Consumer
Hasbean’s traffic profile is the envy of e-commerce giants: 43% organic search and 36% direct. This isn't accidental traffic; it's a community. When 410 people a month search for 'hasbean' specifically, you're not building a brand—you're building a habit. They’ve traded broad awareness for deep, transactional loyalty.
The 'Undefined' Market Strategy
With 100% of traffic coming from 'undefined' regions, Hasbean is likely leveraging geo-targeting or operates within a specific local bubble (likely UK-based). This is a deliberate constraint. By ignoring global expansion, they avoid the logistics nightmare that plagues roasters of their size, keeping quality high and overhead low.
Their tech stack reveals a pragmatic approach. They use Shopify (implied by the structure) but layer it with Tailwind CSS, Swiper, and PWA capabilities. It’s a lean, mobile-first setup designed for conversion, not vanity. They aren't wasting engineering hours on custom builds; they're optimizing for the purchase flow.
- Radical Transparency: Direct relationships with farmers are their core marketing hook.
- Community over Scale: A 206-review Trustpilot score suggests high satisfaction, not high volume.
- Niche Tech: Using PWA and Lazy Loading ensures the site flies on mobile, where most coffee orders happen.
The Anti-Amazon of Coffee
Hasbean proves that in a saturated market, being small isn't a weakness—it's a moat.
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Open Graph Image
http://ozonecoffee.co.uk/cdn/shop/files/Ozone_only_Black_Hi_Res_4x_e327540e-f3e5-4be5-94a8-d186f79d5450.png?v=1711440843
Meta Tags
Ozone Coffee | Specialty Coffee, Freshly Roasted
Discover Ozone Coffee - your ultimate coffee host. We source exceptional specialty beans through direct relationships, roast fresh, and supply home brewers and cafés.
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Ozone Coffee
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Reviews (20)
I’ve been subscribing a while now (…
I’ve been subscribing a while now ( having tried many different suppliers). I mix up selecting the seasonal blend with speciality blends. All arrive on time and as expected. Freshly roasted. Great coffee and reliable service.
Hello Edward, thank you so much for the 5 stars! Really appreciate having you as a subscriber - Team Ozone
Another Year of Super Secret Stash :)
I've been a Hasbean/Ozone subscriber now for >12 years. Yes, the price has gone up, and the bag size has gone down, BUT... I still absolutely love every cup of coffee I make. I'm an Aeropress/French Press user and the beans just make wonderful coffee. With the annual secret stash, I love the full stories that come with the coffee; it's one of the highlights of my month. The Ozone team's customer service is also exceptional. I really feel like I'm been looked after by a team that a) love great coffee and b) really care about their customer base. Here is to another wonderful year together. Thank you all for bringing such wonderful coffee into my life.
Hi Sam, thank you so much for the glowing praise! Really glad you've had such a good experience so far, looking forward to next year too :) - Team Ozone
Very helpful customer support
Katie was extremely helpful with our issue on the type of grind we initially ordered!
Hi Laura, so glad we were able to help fix things nice and swiftly! Hope the new coffee brews well once it arrives - Team Ozone
Super customer service
Super customer service, I’d made an admin error on my subscription - Katie resolved it for me quickly and easily. I’ve been a Ozone customer for some time, and Hasbean Coffee prior to that, always good to deal with and of course great coffee 😀
Hi Matt, thanks so much for sharing the happy review! Chuffed you've been our customer for such a long time :) Team Ozone
Great customer service
Great customer service, after finding a small stick in my 1kg bag of ozone coffee beans the team are sending out something as a gesture of good will. Thanks
Thanks so much for taking the time to share the happy review Stathi. Hope the freebie tastes really great for you once it arrives - Team Ozone
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About hasbean.co.uk
Discover Ozone Coffee - your ultimate coffee host. We source exceptional specialty beans through direct relationships, roast fresh, and supply home brewers and cafés.
Company Overview
hasbean.co.uk Social Media
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Technology Stack
hasbean.co.uk uses 28 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Amazon S3, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
hasbean.co.uk receives approximately 262 monthly visitors. The website has a bounce rate of 46% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
The majority of hasbean.co.uk's traffic comes from .
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This page provides publicly available information about hasbean.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hasbean.co.uk directly at https://hasbean.co.uk.