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Hashdex: The Crypto Index Pioneer
How a Brazilian startup built a global crypto asset manager with 112 employees and $14.6M revenue
While crypto exchanges fight over retail traders, Hashdex quietly built a $14.6M asset management empire by solving the one problem institutional investors can't ignore: how to access crypto through regulated, index-based products. They're not selling hype—they're selling structure.
"They're not betting on crypto volatility—they're building the index funds that institutional investors actually need."
The Institutional Gap They Identified
Hashdex spotted a critical gap in 2018: while crypto was exploding, institutions couldn't touch it due to compliance and complexity. They didn't build another exchange. They built crypto index ETPs—products that feel familiar to traditional finance but unlock blockchain exposure. Their 'Crypto Index ETP Solutions' headline isn't just marketing; it's their entire thesis.
The Growth Engine
With 112 employees generating $14.6M in revenue, that's ~$130K per employee—healthy for a specialized asset manager. But the real story is their tech stack: 19 technologies including Tailwind CSS, Splide, and Hotjar suggest a lean, modern digital presence focused on conversion rather than flash. They're not spending on fancy animations; they're spending on infrastructure that scales.
- Global reach with EU-focused domains (en-EU pages)
- Strong executive team with Marcelo Sampaio as CEO
- LinkedIn, Twitter, YouTube active—no TikTok, no Instagram
- Privacy-first approach with clear policy pages
The most telling data point? Their top organic keyword is 'o hash11 reverteu em alta?'—Portuguese for 'did hash11 reverse in uptrend?' This reveals their core audience: Brazilian crypto traders analyzing their ETF products, not global speculators. They're serving a sophisticated, local-first market while building globally compliant infrastructure.
The Unsexy Crypto Winner
While others chase hype cycles, Hashdex builds the boring, regulated rails that make crypto investable at scale. That's why they'll outlast the flashier players.
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Hashdex | Home
Hashdex is a global pioneer in crypto asset management. We believe open blockchains are unlocking economic growth and creating unprecedented opportunities for investors.
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About hashdex.com.br
Hashdex is a global pioneer in crypto asset management. We believe open blockchains are unlocking economic growth and creating unprecedented opportunities for investors.
Company Overview
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Technology Stack
hashdex.com.br uses 19 technologies across their website including Amazon Web Services, AWS CloudFront, HubSpot, DoubleClick Floodlight, Twitter Pixel, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
UI Libraries
DaisyUI, Ant Design
Traffic & Audience
hashdex.com.br receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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