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Haulio: The ASEAN Logistics Disruptor
Connecting global trade to local first-mile transportation with intelligent digital platforms.
While the world obsesses over autonomous trucks, Haulio is quietly digitizing the unglamorous backbone of ASEAN trade: first-mile container haulage. They're not building robots; they're building a nervous system for a fragmented $100B+ industry.
"They aren't solving the last mile—they're fixing the first mile, where the container leaves the port. That's where the real inefficiency lives."
The Market Gap
Most logistics tech targets long-haul or final delivery. Haulio identified a massive blind spot: the chaotic, paper-heavy process of moving containers from port gates to warehouses. Their 420 monthly searches for 'blind spot heavy vehicle' reveal the safety concerns plaguing this sector—a problem Haulio's platform directly addresses through real-time visibility and driver monitoring.
The Growth Engine
With 7,870 monthly searches for 'haulio ai', it's clear their AI positioning resonates. But the real story is in the traffic mix: 49% organic and 35% direct. This isn't viral hype—it's a B2B platform earning repeat visits from logistics managers and carriers who need it daily. They've built a moat in a region where digital transformation in logistics is notoriously slow.
The company's tech stack (Swiper, Tailwind, Bootstrap) suggests a modern, mobile-first web experience—critical for drivers and dispatchers in the field. With a lean team of 51 generating $15M+ in revenue, Haulio achieves ~$300K revenue per employee, a strong efficiency metric for a B2B SaaS play in Southeast Asia.
- Owns the 'first-mile' narrative in ASEAN logistics (a $100B+ fragmented market)
- High-intent keyword capture: 'container damage charges' (330 searches/month) shows they're solving pain points
- Social proof across LinkedIn, Twitter, and Instagram—unusual for a logistics player
- Lean operations: 51 employees vs. $15.1M revenue = high scalability potential
The Quiet Giant of ASEAN Logistics
Haulio isn't chasing unicorn valuations—it's building essential infrastructure. For investors, this is a capital-efficient bet on digitalizing the most unsexy, high-friction part of global trade. For founders, it's a masterclass in focusing on first principles: solve a painful, recurring problem for businesses, and growth follows.
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The Future of Haulage is Here. Connecting global trade to local first-mile transportation across ASEAN Learn More As Seen On: Powered by Innovative, Intelligent Technology Our advanced digital platforms solve operational inefficiencies in the industry by making it easy for businesses to connect and collaborate in real-time. Empowering Hassle-Free Automation We make workflows simpler by
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About haulio.io
The Future of Haulage is Here. Connecting global trade to local first-mile transportation across ASEAN Learn More As Seen On: Powered by Innovative, Intelligent Technology Our advanced digital platforms solve operational inefficiencies in the industry by making it easy for businesses to connect and collaborate in real-time. Empowering Hassle-Free Automation We make workflows simpler by
Company Overview
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haulio.io uses 14 technologies across their website including Font Awesome, PHP, WordPress, and more.
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haulio.io receives approximately 21.3K monthly visitors and ranks #1,057,139 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:35 on the site.
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