haworth.com
Get leads like Haworth — and thousands more
Build targeted lists by tech stack, traffic, and more
Haworth: The $5B Office Giant Playing the Long Game
How a legacy furniture brand is quietly dominating the hybrid work revolution
While tech startups chase AI hype, Haworth is engineering the physical spaces where actual work happens. With $4.9B in revenue and 667K monthly visitors, this isn't a startup—it's a blueprint for industrial dominance.
"They don't sell furniture—they sell productivity infrastructure. Every chair, desk, and partition is a data point in their global workspace experiment."
The SEO Moat That Matters
Haworth owns 43% of organic search traffic for office furniture, with branded searches like 'haworth fern' (17K monthly) and 'haworth chairs' (5.3K) dominating their keywords. They're not just ranking—they're becoming the default search term for premium workspace solutions.
The B2B Trojan Horse
With 44% direct traffic and enterprise clients globally, Haworth bypasses the commodity furniture market entirely. Their 'myhaworth' login portal and B2B sales model create lock-in effects that consumer brands can't replicate.
The Trustpilot rating of 1.8/5 from only 19 reviews tells a fascinating story: Haworth doesn't play the consumer review game. They're a B2B beast with procurement cycles, corporate contracts, and design partnerships that don't translate to star ratings. Their real customers—architects, facilities managers, and C-suite executives—don't post reviews on Trustpilot.
- Tech stack includes Magento, Shopware, and OpenCart—enterprise e-commerce built for complex B2B transactions, not impulse buys
- Design-led European operations with proven global expertise (their own words)
- Franco Bianchi leads as President/CEO, steering a 12K-person organization
- Social presence across LinkedIn, Twitter, Instagram—active in the professional workspace conversation
Haworth is the infrastructure layer of work
While SaaS companies digitize work, Haworth physically structures it. In the hybrid work era, their real moat isn't just furniture—it's the data, relationships, and global footprint that make them the default choice for companies redesigning their offices.
What tech stack does Haworth use?
How much traffic does Haworth get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Haworth's audience located?
Who competes with Haworth?
Device Distribution
What keywords does Haworth rank for?
5 keywordsHow is Haworth's SEO?
Open Graph Image
https://www.haworth.com/content/dam/haworth-com/global/web-resources/place-holders/haworth-og-default.png
Meta Tags
Office Furniture | Haworth Europe
We design and manufacture office furniture solutions to create inspiring workspaces. Our European business is design-led with proven global expertise.
Office Furniture
H1 Tags
What is Haworth's revenue?
Who works at Haworth?
Loading leads...
What do customers think of Haworth?
Haworth
Categories
Activity & Engagement
Contact Information
Reviews (16)
Good chair, horrible support
Good chair, horrible customer support. After 2 months I've been called 3 different names, forgotten at least once and have had 0 problems solved
They were helpful at first but AFTER...
They were helpful at first but after we had already got the vehicle we were CONSTANTLY putting money into the car and after we had done paid over $10,000 on payments plus well over $2000extra on stuff bc of it constantly breaking down we had enough and asked them if we could possibly get into a more reliable vehicle, they wanted us to come up with $1500 for a down payment. I understand a business has to run but gosh damn $1500 after they knew we were CONSTANTLY repairing stuff since the 3rd week we had it. $500 may have been more reasonable. Oh yeah and it was almost paid off too by the way.
I wanted to buy a Fern with lumbar
I wanted to buy a Fern with lumbar. They had them on offer, but no lumbar. The dealer map on the website was broken, so couldn't get local help (now fixed). I had to SPAM various emails and still took over a week to get a reply. First reply gave a link to the page that wasn't working, which I'd said wasn't working in my email. Second email gave a contact in the UK, but they couldn't match the sale price and didn't even give a price for a Fern with the lumbar. I already have a Zody and Livery. The Zody is a great chair task chair. They clearly do make a great product. The Fern is usually in the A or S tire on reviews, shame the customer service doesn't match. I ordered a Fern from the Haworth Shop, so will leave a review for that when it arrives.
Frustrating company to deal with...
Based on my experience, I'm not at all surprised that they have an "Unclaimed profile" and "No history of asking for reviews."
This company is a joke
This company is a joke. The way how they run their support and dealing with customers is really bad. I have Haworth Zoey chair and I can say the model has a design defect. After two years the back support of the chair broke. After 3 months back and forth they agreed to change my chair. Now again 2 years after the change same element same place same way broke. Definitely it's a design problem since the part is made of plastic and we all know the plastic age. Now again I am Goin the same way back and forth 3 months again and I really regret getting their chair. Their service is terrible slow, chaotic, completely not knowing what they do,
Frequently Asked Questions about Haworth
What is Haworth's Revenue?
What does Haworth do?
How fast is Haworth growing?
How do people interact with Haworth?
How do people find Haworth?
Who uses Haworth?
What technologies does Haworth use?
Who are Haworth's competitors?
What do customers think of Haworth?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Haworth?
Contact Information
Export haworth.com Data
Download the complete tech stack, analytics, leads, and company data for haworth.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About haworth.com
We design and manufacture office furniture solutions to create inspiring workspaces. Our European business is design-led with proven global expertise.
Company Overview
haworth.com Social Media
Contact haworth.com
Email Addresses
Phone Numbers
Technology Stack
haworth.com uses 19 technologies across their website including Vimeo, Font Awesome, HSTS, and more.
Video
Vimeo
Fonts
Font Awesome
Security
HSTS
Backend Frameworks
Laravel
CMS
Squarespace, Webflow
Cloud & Hosting
Cloudflare
Traffic & Audience
haworth.com receives approximately 667.4K monthly visitors and ranks #72,582 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:14 on the site.
The majority of haworth.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is haworth.com?
What technologies does haworth.com use?
How do I contact haworth.com?
What are haworth.com's social media accounts?
Is haworth.com hiring?
How popular is haworth.com?
Related Searches
This page provides publicly available information about haworth.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit haworth.com directly at https://haworth.com.