haz.co
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Haz.co: The $1.5M Micro-Startup Playing the Long Game
A deep dive into a quiet contender in the resale economy with a surprising revenue-to-headcount ratio
In a world obsessed with billion-dollar valuations and hypergrowth, haz.co is playing a different game. With just 10 employees and no external funding, this internet startup is generating $1.5M in revenue by tracking the resale value of your unwanted stuff.
"Haz.co proves that a focused niche can outperform sprawling platforms—$150K revenue per employee is a metric most Series A companies would kill for."
The Unsexy Problem They Solve
While platforms like eBay and Depop fight for the entire resale market, haz.co carves a specific lane: tracking and unlocking the value of stuff you already own but haven't sold yet. It's not a marketplace—it's a value tracker. This positioning avoids direct competition with giants and focuses on a pre-transactional user need: 'What is my stuff actually worth?'
The Traffic Paradox
Here's the anomaly: 71% of their traffic is direct, yet their global rank is a modest #6.4M. This signals a product with strong word-of-mouth or a tool users bookmark and return to regularly. With only 12% coming from organic search, they're likely under-optimized for SEO—a massive opportunity. The top keyword 'haz' (33.5K monthly volume) suggests brand recognition, but 'haz vs hazx' (180 volume) hints at a potential naming confusion they need to address.
Their tech stack reveals a modern, performance-focused team: Next.js and Tailwind CSS for a fast frontend, Vite for development speed, and PWA capabilities for app-like usability. They're also using Radix UI for accessible components, showing attention to detail. The presence of both Google Analytics and Plausible indicates a data-savvy team measuring both broad and privacy-focused metrics.
- Revenue-per-employee ratio of $150K is exceptional for a bootstrapped team
- 71% direct traffic suggests strong product-market fit and repeat usage
- Naming confusion ('haz vs hazx') could be a barrier to organic growth
- SEO is underdeveloped—12% organic traffic is low for a content-rich site
Haz.co is a blueprint for sustainable micro-startups
They're not chasing unicorn status—they're building a profitable, focused business by solving one problem exceptionally well. For founders tired of the growth-at-all-costs playbook, haz.co's model offers a compelling alternative: deep focus, lean operations, and revenue-first growth.
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2 keywordsHow is Haz's SEO?
Open Graph Image
/assets/images/logo.png
Meta Tags
Haz - Cash for your unwanted stuff
Track and unlock the resale value of your stuff
H1 Tags
Schema Types
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About haz.co
Track and unlock the resale value of your stuff
Company Overview
haz.co Key Pages
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Phone Numbers
Technology Stack
haz.co uses 14 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Vercel, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Cloud & Hosting
Vercel
Analytics & Marketing
Plausible, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
Traffic & Audience
haz.co receives approximately 2.3K monthly visitors and ranks #6,439,233 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:49 on the site.
The majority of haz.co's traffic comes from .
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This page provides publicly available information about haz.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit haz.co directly at https://haz.co.