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HBXL: The UK's Secret Estimating Weapon
How a 24-person team is quietly dominating construction tech with 4.8/5 Trustpilot ratings
While Silicon Valley chases AI hype, a Bristol-based team of 24 is solving a real problem: construction estimating that doesn't break the bank. HBXL isn't building features for VCs—they're building tools that contractors actually use.
"They're not selling software—they're selling time back to builders who'd rather be on-site than behind a desk."
The Real Customer
HBXL's 104 Trustpilot reviews reveal a pattern: they're not winning on features, they're winning on trust. With 57% organic traffic, contractors are actively searching for them by name. This isn't viral growth—it's referral growth, the kind that only happens when software actually works on a rainy Tuesday morning.
The Anti-Scale Play
Here's the contrarian take: HBXL's 24-person team and $2.4M revenue is the right size. They're not burning cash on growth hacking. Their top keywords—'pdca in hse explained', 'estimator express'—show they're answering real questions, not chasing vanity metrics. This is sustainable business, not startup theater.
The tech stack tells a story of pragmatism: jQuery, Bootstrap, and Tailwind CSS aren't sexy, but they're battle-tested. No React bloat, no over-engineering—just tools that work across job sites with patchy internet. This is software built by builders for builders.
- 57% organic traffic proves word-of-mouth is their real marketing engine
- Their top search terms are problem-solving queries, not brand awareness
- 104 reviews at 4.8/5 suggests they're doing support right
- 24 people generating $2.4M = $100k revenue per employee—efficient as hell
The Quiet Giant Thesis
HBXL proves you don't need to be a unicorn to be invaluable. Sometimes the best businesses are the ones your competitors overlook while chasing scale.
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Estimating Software | Take-off Software | Builders & Developers | Try free
UK’s best-rated estimating software and support. Cost-effective. Saves time. Estimate and take-off extensions, renovations, new builds and more. Try free.
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Reviews (20)
Been using Plans express for a number…
Been using Plans express for a number of years and find it very user friendly together with getting regular updates the software is definitely worth the money which is competitively priced with other drawing software
Thanks very much for the 5 Star review! Glad you agree PlansXpress is great value for money and straightforward to use. And yes the new additions to the clever CAD software keep on coming! New templates, new drawable items, new configurators for windows, roof lanterns, doors... All the best for the future. We look forward to supporting you for many years to come. Thanks again Ben Roberts
The guys are knowledgeable
The guys are knowledgeable, friendly and courteous. They always treat you as if you are an old friend whilst dealing with your enquiry in a professional manner. PS Their products, which I have been using for 20 years, are so easy to use and they produce results that make you sit up and think, how did I miss that. Keep up the good work guys (not forgetting the gals, of course!)
What a brilliant testimonial! Thanks very much Ray. EstimatorXpress - thanks to the construction knowledge behind it and 100s of accurate calculators - really does have your back. And so does the Support Team. Always here to help. We look forward to many more years working together. All the best for the future. Thank you Ben
I have been using estimaterexress since…
I have been using estimaterexress since 2011 and it hasn't let me down yet! one of the best products I have purchased for my company and we have gone on to add some of the other software over the years and have been really happy my investment.
2011! It’s great to have you onboard all this time. All our software tools are integrated so you can save loads of time sharing one set of data. Customers say EstimatorXpress is way more valuable than any tool in their van, and you’ve confirmed that. Great that you’re pleased with your longterm purchase. We look forward to many more years working with you. Thank you, Ben
This is a great product
This is a great product, and offers small companies like mine assurance that our H&S offering is as up to date as possible (The software is regularly updated) The software can be sometimes challenging, but the more you use it, and you build up your own data base with the information that you have previously inputted, it becomes very easy to use, stick with it!!
Great that you’re loving HBXL’s Health & Safety Xpert software. You can't shortcut your legal obligations and it’s clear that you’ve recognised the benefits of reliable software. Like all good, comprehensive software, there’s a learning curve. Sounds like you’re doing a brilliant job. Keep up the good (safe!) work. Thank you, Ben
helps make pricing bearable
I'm a small builder who specializes in household extensions. I've been using HBXL Estimator Express for around 5 years now, and have been really impressed with it. It takes some time to get the hang of, but produces professional and accurate quotations, which I know from feedback impress customers and have helped me win work. The program is incredibly detailed, it is possible to get right to the smallest details of any project, although i tend not to get too involved in the more complex elements as I only price between 6-12 jobs a year. The best thing about the subscription is the tech support on offer. During working hours I often phone through and am guided through anything I'm struggling with by their support team (Joe is especially helpful) . Strongly Recommend this product. Greg
Thanks very much Gregory for the glowing recommendation. Learning how to get the most out of EstimatorXpress has clearly paid off massively. We’re glad to hear that your customers are impressed by the professional and accurate quotes you submit. We know the quotes are job-winners, it’s great when our customers confirm it! Just as we know that our support service is second to none, thanks for sharing it here. Best of luck with your business and here’s to another five years working together. Thank you again! Ben
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About hbxl.co.uk
UK’s best-rated estimating software and support. Cost-effective. Saves time. Estimate and take-off extensions, renovations, new builds and more. Try free.
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hbxl.co.uk uses 26 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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hbxl.co.uk receives approximately 8.0K monthly visitors and ranks #2,637,413 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:28 on the site.
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