hc-one.co.uk
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HC-One: The UK's Caring Behemoth
A £2.3B care giant navigating the digital shift in elderly care
In a sector plagued by fragmented services and outdated tech, HC-One emerges as a rare behemoth: a UK-based care home operator with the scale of a tech startup and the legacy of a traditional institution. They aren't just offering a bed; they are selling 'kindness' at an industrial scale.
"HC-One isn't just running care homes; they are running a massive logistics operation wrapped in a marketing narrative of 'kindness'."
The Digital-First Care Play
Despite being in a low-tech industry, HC-One's web stack reveals ambition. They utilize modern frameworks like Tailwind CSS and Splide, alongside PWA capabilities. This suggests a strategy to capture families digitally before they ever step foot in a facility. With 54,874 monthly visits, they are winning the SEO war for keywords like 'care homes in Durham' and 'hc one', capturing intent at scale.
The Trust Paradox
Here lies the contradiction: 6,086 employees and £2.3B in revenue, yet a Trustpilot rating of 2.1 stars from only 19 reviews. This isn't a product failing; it's a perception crisis. In the care sector, digital sentiment often lags behind operational reality, but for a company of this size, the low volume of reviews suggests they are failing to mobilize their loyal base to vouch for them online.
The traffic data paints a picture of a highly localized, UK-centric business. 86.3% of traffic is 'undefined' (likely UK domestic), with a global rank of #516,930. They aren't trying to be global; they are trying to dominate the local search results for 'care homes in [city]'. Their acquisition of specific home names like 'Chaseview' (160 monthly searches) shows they are buying assets and the traffic that comes with them.
- Revenue Scale: At over £2B, they rival mid-sized SaaS companies in valuation, but with physical asset overheads.
- Tech Stack: A hybrid of legacy (Bootstrap) and modern (Tailwind), indicating a migration in progress.
- Key People: The inclusion of a 'Head Digital Change' (Claire Macnair) signals that this isn't just a marketing play—it's an organizational transformation.
The Verdict: A Sleeping Giant?
HC-One has the infrastructure and revenue. The missing piece is converting operational scale into digital brand love.
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HC-One – Caring with Kindness | Residential, Nursing & Dementia Care Homes
Welcome to HC-One's family of care homes where caring with kindness means supporting people to lead their best possible life. We offer a range of professional residential, nursing and specialist dementia care services. Speak to a specialist advisor today.
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Reviews (19)
Appleton Manor Care Home
My Father-in-Law moved to Appleton Manor late 2024, it became quickly apparent that this is an outstanding care home, all of the staff seem to have worked there for many years, they are passionate about providing the best level of care for the residents. The residents are treated with patience and understanding allowing them to retain their dignity. The administration and management of the home is outstanding, the administration and management team is efficient and treat you as if they have known you all of you life, more over they provide help and understanding during a transitional period that can be daunting and tricky to navigate when you are new to te process. There is entertainment provided to keep the residents alert and engaged, again the entertainment team is fantastic, encouraging the residents to get involved in the various activities. The leisure activities are varied and regular, they include singers and choirs that visit, gardening and cooking, singing, visits from local schools, churches and many other regular activities. There is a games room that includes a pool table, dozens of board games and other things to do. Additionally there are quite a few common areas where residents can sit and watch TV or listen to music, there is also a "quiet room" where residents who want to relax can go. The garden is a great space where residents can get some fresh air on a nice day with plenty of activities to keep them engaged. The whole place is like a community where residents and their love ones can feel comfortable and looked after. I cannot speak highly enough about Appleton Manor.
Just spoken to Clare at the booking…
Just spoken to Clare at the booking office I’m trying to get information and availability for my uncle to go in a home she was very understanding helpful and caring trying all she could She was amazing and gave me a direct number if I needed anymore help or assistance big thanks from me
Wonderful place to work
Wonderful place to work. It is the best job ever. Polite and friendly staff, always helpful. The manager is always available for staff, even if she's really busy. Very supportive employer.
Dishonest Recruitment Process
Rejected for a role using an excuse that was simply untrue. I live around 10 minutes away by car, yet was told I was not within commutable distance. If you don’t want to hire someone, be honest instead of giving misleading reasons. Very poor recruitment practice.
Difficulty dealing with Accounts
Having at first being over invoiced by HC One after death of my parent I am now owed money but they are very slow to release the funds which is causing me issues. The person who I have been dealing with is as helpful as she could possibly be but I am very dissatisfied. Totally separate from the experience of the care home itself which was absolutely brilliant.
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About hc-one.co.uk
Welcome to HC-One's family of care homes where caring with kindness means supporting people to lead their best possible life. We offer a range of professional residential, nursing and specialist dementia care services. Speak to a specialist advisor today.
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Technology Stack
hc-one.co.uk uses 18 technologies across their website including Font Awesome, Adobe Fonts, HSTS, cdnjs, jsDelivr, and more.
Fonts
Font Awesome, Adobe Fonts
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HSTS
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Customer Support
Tawk.to, Zendesk
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
hc-one.co.uk receives approximately 54.9K monthly visitors and ranks #516,930 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:53 on the site.
The majority of hc-one.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about hc-one.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit hc-one.co.uk directly at https://hc-one.co.uk.