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Headversity: The B2B Mental Health Playbook
How a 69-person team is monetizing workplace wellness with an $8.7M ARR run rate
While most wellness apps chase the consumer market, Headversity is quietly dominating the lucrative B2B space by selling standardized mental health training directly to enterprises and sports franchises. With $8.7M in revenue and a team of just 69, they've productized psychological safety.
"They aren't selling meditation timers—they're selling compliance-aligned training modules that HR departments can actually measure."
The Enterprise Wedge
Headversity's genius is in their dual-market approach. They split the product into 'Work' and 'Sport' verticals, recognizing that a quarterback and a CFO need different mental frameworks. The sport angle is particularly clever—it gives them credibility in high-pressure environments before they cross-sell into the corporate world.
The Traffic Paradox
Despite ranking #3.5M globally with only 4,392 monthly visits, Headversity's 39% direct traffic rate is exceptional for a B2B SaaS. This signals strong brand recall and repeat usage—users aren't discovering them via SEO, they're typing the URL directly. The 80 monthly searches for 'headversity' alone suggests a loyal, growing user base that bypasses search engines entirely.
Their keyword strategy reveals a sophisticated content machine. Ranking for 'hustle culture' (9,220 volume) while owning niche terms like 'friday office positive change' (910 volume) shows they're targeting both broad cultural conversations and specific HR pain points. The real kicker? CEO Ryan Todd's personal brand drives 120 monthly searches—founder-led sales at its finest.
- Standards-aligned training (ISO 45003? WHO guidelines?)—critical for enterprise procurement
- Evidence-based methodology: They're not just wellness fluff, they're science-driven
- Dual-market strategy: Sport credibility + Corporate scale = unfair competitive moat
- Founder-led SEO: Ryan Todd's name generates more searches than their brand keywords
The Mental Health Infrastructure Play
Headversity isn't building an app—they're building the operating system for organizational psychological safety. With $8.7M ARR and a focused team, they're proving that B2B mental health is a winner-take-most market.
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#1 Mental Health Platform for Sport & Work | Headversity
Standards-aligned mental health training solutions for workplaces and sport organizations with Headversity Work & Headversity Sport.
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Real skills for real life
I've developed real skills with the Headversity app that have helped me navigate some significant stressful events over the past few years. I love that the tools allow me to personalize my journey and easily find what I need when I need it. The challenges and levels game is a nice way to track my progress. Also, I love the ability to see my skill scores over time, and how much I've evolved.
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About headversity.com
Standards-aligned mental health training solutions for workplaces and sport organizations with Headversity Work & Headversity Sport.
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headversity.com uses 19 technologies across their website including HSTS, PHP, Contentful, WordPress, and more.
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HSTS
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Contentful, WordPress
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HubSpot
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headversity.com receives approximately 4.4K monthly visitors and ranks #3,500,911 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:35 on the site.
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