In a market dominated by giants like UnitedHealth and Cigna, HealthEZ has carved out a $40.4M revenue niche by doing one thing exceptionally well: third-party administration for self-funded health plans. They're not selling insurance—they're the invisible engine behind mid-market employers who want control over their healthcare costs.

"HealthEZ isn't playing the insurance game—they're rewriting the rules for middle-market employers who want to self-fund without the administrative nightmare."

The traffic data reveals something interesting: 47% direct traffic means employers are typing 'healthez.com' directly into their browser. This isn't discovery traffic—it's intentional. These are existing clients or referrals, suggesting high customer retention and a referral engine that's humming quietly in the background.

• Direct traffic dominance (47%) signals strong brand recall and client retention
• Niche keyword targeting captures high-intent TPA searches
• Lean operations: $242K revenue per employee in a traditionally heavy-lift industry
• Social presence focused on LinkedIn for B2B decision-makers, not consumer channels